New Business & Partner Management

POSITION SUMMARY

The successful candidate will be responsible for searching leads, evaluate prospects  feasibility, develop sales strategies, and convert prospects to partners. To proactively and aggressively grow NBA China’s sponsorship and media revenue, the position requires a delicate mix of markets understanding, salesmanship and hands-on operational ability in a competitive environment. The candidate is expected to have extensive network in various industries, experience in marketing, expertise and knowledge in media sales, content distribution, sports marketing and sponsorship This person will work collaboratively with all NBA China and Asia departments, NBA headquarters and external prospects.

MAJOR RESPONSIBILITIES

• To bring significant new partners to NBA China through meeting their marketing needs.  
• To lead and develop innovative new assets and new approaches to market activation that exceed client/partner expectations.
• Drive sponsorship revenue growth through the creation of new sellable marketing programs, media inventory, identification of sales targets (i.e., key categories) and development of sales strategies.
• Contribute significantly to the financing of our major initiatives  in Taiwan,  Hong Kong and Macao.
• Collaborate with Global Partnership and Media Distribution Leadership teams as well as other key colleagues to develop long and short-term business goals and objectives for Taiwan, Hong Kong and Macao.
• Oversee the creation, development and outreach of sales materials to prospects across the key categories.
• Identify, secure and foster strategic marketing alliances.
• Maintain highest level of partner satisfaction and relationships through day-to-day account support and management.
• Prepare   and   deliver   compelling   presentations,   proposals,   and   pitches   to prospective marketing partners.
• Build strong relationships with internal and external constituents.

REQUIRED SKILLS/KNOWLEDGE 

• Proven seller.
• Success in originating, negotiating and closing significant partnership deals.
• Excellent  interpersonal,  communication,  and  presentation skills;  ability to work well within a fast-paced and competitive environment.
• Strong leadership and decision-making abilities, able to inspire and  lead others and be a team player.
• A   credible   and    persuasive   communicator,   with   strong    presentation   and negotiation skills, ability to build relationships with senior executives of current and future partners, and also with senior level executives within the organization.
• Prior working and living experience in Taiwan is required.
• Fluency   in   English   and   Mandarin   required;   Cantonese   proficiency   is   an advantage but not a must.

EXPERIENCE NEEDED 

• 15+  experience  in  sponsorship,  marketing,  media,  brand  management  and/or consumer promotions.
• Proven track  record attaining and exceeding  revenue targets and building new partnerships.
• Experience in developing planning tools, budgets, projections, etc.
• A passion for sports and interest in Basketball.

EDUCATIONAL BACKGROUND REQUIRED 

• Bachelor’s degree required; MBA or equivalent qualification preferred.