Vertical Platforms Manager

REQ ID:  9965

Secaucus, New Jersey, US, 07094

The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.


At the NBA, we’re passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans worldwide.


As a global sports and media business, the NBA is so much more. While Basketball Operations runs the league’s on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world’s most recognizable companies, oversee the licensing of NBA merchandise, and handle a wide range of responsibilities that drive the NBA’s success.


Hybrid at the NBA is defined as a role that is expected to be on-site Tuesday, Wednesday and Thursday.

Position Summary:

This position is part of the NBA Social & Digital Content team which focuses on identifying, creating, distributing and publishing content to the NBA's social and digital platforms and its many domestic and international partners throughout the world. As the demand for content on the NBA's social platforms continues to grow, this is your opportunity to grow with us in a fast-paced, innovative and collaborative environment, reaching social followers around the world!


The ideal candidate is a vertical video platform expert with strong knowledge of Snapchat and TikTok. They know all the latest trends, how to create content on each platform, fully understand the publishing process and can analyze metrics to optimize content. This candidate also has their finger on the pulse of the NBA and spends their free time immersing themselves in podcasts, message boards and consuming short and long form content about the NBA.


Major Responsibilities:

  • Oversee the NBA's strategy on Snapchat and TikTok, which includes:
    • Managing content planning for daily and nightly publishing by focusing on NBA storylines, as well as vertical video platform trends
    • Managing the NBA's Snapchat Shows including: 'NBA Highlights', 'Best of the NBA' and 'NBA Presents Swish Cultures Weekly'
    • Analyzing metrics and making data-based decisions to optimize and maintain the NBA's content strategy
    • Monitoring platform trends and brand health to make content decisions for the NBA's accounts
    • Developing plans for all on-platform tools outside of general content publishing, including AR Effects, Shopping, Cameos, Challenges, etc.
  • Manage publishing to the NBA's accounts and overseeing a publishing team, which includes: Recruiting, hiring and training publishing team
  • Managing publishing team schedules
  • Educating publishing team on the latest platform trends and analytics insights
  • Publishing content by writing copy, selecting hashtags, tagging appropriate accounts and using any necessary effects, filters or text over the content
  • Work with multiple teams internally to content plan for and to optimize content on platforms, including the NBA Social Content Planning and Programming team, the Digital Strategy and Analytics team, the Video Content Creation team, the Content Design team, the Partner Integration team and the Content Partnerships team
  • Present strategy and insights to select internal and external groups


Required Skills/Knowledge:

  • 3+ years of experience publishing to and managing social media accounts for a large brand
  • Knowledge of Snapchat and TikTok platforms and products at an expert level
  • Understands all features of platforms outside of just publishing, including AR Effects, Shopping, Cameos, Challenges, etc.
  • Knowledge of the NBA at an expert level, and is passionate about the storylines surroundings its players, coaches, teams, statistics, standings and history of the league, as well as excellent understanding of basketball stats and analytics, the rules of the game and the history of the game
  • Experience creating basketball content
  • Strong understanding of the NBA's social voice
  • Willingness to work a flexible schedule as this position may include working days, nights, weekends, and holidays based on the NBA calendar
  • Ability to work on deadline and handle multiple tasks at once with a precise and detail-oriented approach
  • Ability to perform in a fast-paced environment while handling critical tasks in a composed and timely manner
  • Excellent organizational and project management skills
  • Great communication skills and ability execute feedback given
  • Must be a team player who can work collaboratively



  • Bachelor's Degree in Communications or related field preferred


The NBA does not accept unsolicited resumes from search firms or any other third parties. Any unsolicited resume sent to the NBA will be considered NBA property, and the NBA will not pay a fee should it hire the subject of any unsolicited resume. 


The NBA considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law.


About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  Built around five professional sports leagues:  the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.  NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries.  NBA Digital’s assets include NBA TV,, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

Nearest Major Market: New York City
Nearest Secondary Market: Newark

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