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Project Employee, NBA Social Content - Lifestyle Platforms

REQ ID:  6090

Secaucus, New Jersey, US, 07094

At the NBA, we’re passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans around the world.


As a global sports and media business, the NBA is so much more. While Basketball Operations runs the league’s on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world’s most recognizable companies, oversee the licensing of NBA merchandise, and handle a wide range of responsibilities that drive the NBA’s success.


The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.


Position Summary:

This position is part of the NBA Social & Digital Content team which focuses on identifying, creating, distributing and publishing content to the NBA's social and digital platforms and its many domestic and international partners throughout the world. As the demand for content on the NBA's social platforms continues to grow, this is your opportunity to grow with us in a fast-paced, innovative and collaborative environment, reaching over 100M fans around the world. 


The ideal candidate is immersed in the lifestyle aspect of the game of basketball from player kicks to fashion to celebs at games, while also being an expert on the on-court game. They know how to create creative video or graphics content to publish to TikTok, Reels, Shorts and Spotlight, as well as traditional social platforms. They are an expert on all the latest trends across social and how to create NBA content around those trends. They also have a strong understanding of the native social platform shopping tools used to sell merchandise and grow commerce.


Lastly, this candidate has their finger on the pulse of the NBA and spends their free time immersing themselves in podcasts, message boards or consuming short and long form content about the NBA and the culture around the game.


This is a 10 month project employee position based out of the NBA’s Secaucus, New Jersey office.


Major Responsibilities:

  • Assist with content planning for lifestyle content across the NBA’s social platforms for daily and nightly publishing, which may include @NBA, @NBAKicks and @NBAStore social accounts
  • Work with internal teams to create unique content around NBA lifestyle storylines, player on-court storylines, kicks, fashion and NBA merchandise that is optimized for each platform
  • Publish content to platforms by writing copy, selecting hashtags, tagging appropriate accounts and using any necessary effects, filters or text over the content
  • Be an expert on the latest platform content trends across TikTok, Reels, Shorts and Spotlight, as well as traditional social platforms
  • Be an expert on the best ways to promote merchandise for sale across social platforms by using native platform shopping tools
  • Analyze metrics and optimize content to continue to increase views and engagement
  • Ability to assist with publishing on additional NBA social platforms when needed


Required Skills/Knowledge:

  • Knowledgeable and passionate about the NBA and its players, coaches and teams
  • Knowledgeable and passionate about the off-court culture of the NBA, which includes player fashion, kicks, music, hobbies and community engagement initiatives, in addition to the on-court game
  • Strong understanding of basketball stats and the rules of the game
  • Strong experience creating content for and publishing to TikTok, Reels, Shorts and Spotlight, as well as traditional social platforms
  • Understanding of native platform shopping tools used to sell merchandise across all social platforms
  • Knowledge and experience writing and creating video/graphics content about basketball
  • Understanding of the NBA’s social voice
  • Understanding of metrics available on TikTok, Reels, Shorts and Spotlight, as well as traditional social platforms
  • Ability to work on deadline and handle multiple tasks at once with a precise and detail-oriented approach
  • Excellent organizational and project management skills
  • Great communication skills and ability to provide clear, detailed feedback
  • Willingness to work a flexible schedule as this position may include working days, nights, weekends and holidays based on the NBA calendar
  • Must be a team player who can work collaboratively



  • Bachelor's Degree in Communications or related field preferred


We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.

Nearest Major Market: New York City
Nearest Secondary Market: Newark

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