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Project Employee, NBA Social Content - Twitter

REQ ID:  6089
LOCATION: 

Secaucus, New Jersey, US, 07094

At the NBA, we’re passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans around the world. As a global sports and media business, the NBA is so much more. While Basketball Operations runs the league’s on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world’s most recognizable companies, oversee the licensing of NBA merchandise, and handle a wide range of responsibilities that drive the NBA’s success.

 

Position Summary:

This position is part of the NBA Social & Digital Content team which focuses on identifying, creating, distributing and publishing content to the NBA's social and digital platforms and its many domestic and international partners throughout the world. As the demand for content on the NBA's social platforms continues to grow, this is your opportunity to grow with us in a fast-paced, innovative and collaborative environment, reaching over 100M fans around the world. This is a project employee position based out of the NBA’s Secaucus, New Jersey office.

 

The ideal candidate is a Twitter expert who knows all the latest trends, how to create content on the platform and fully understands the publishing process. Not only do they understand Twitter, but they understand how to speak and write about the game of basketball, the NBA’s players and teams and statistics and history around the game while maintaining a brand voice.

 

Lastly, this candidate has their finger on the pulse of the NBA and spends their free time immersing themselves in podcasts, message boards or consuming short and long form content about the NBA.

 

This is a 10 month project employee position based out of the NBA’s Secaucus, New Jersey office.

 

Major Responsibilities:

  • Provide real-time game coverage by publishing to the NBA’s Twitter accounts (which may include: @NBA, @NBAStats, @NBAHistory, @NBADraft and @NBAKicks)
  • Write copy for posts in lead-up to games, during games and postgame that promote top NBA moments, performances and storylines, as well as pointing fans to where they can watch games
  • Manage player narratives and storylines for all 30 teams across the league each night
  • Work closely with content creation team on a nightly basis to identify, create and publish short form content optimized for Twitter
  • Manage additional platform features, such as creating Twitter Moments and assisting with Twitter Spaces
  • Assist with publishing to and tracking content apart of Twitter Amplify monetization program
  • Assist with maintaining Twitter Lists including NBA’s players, teams and media members
  • Assist with daily and nightly content planning for each of the NBA’s Twitter accounts
  • Assist with publishing content to additional NBA social platforms when needed

 

Required Skills/Knowledge:

  • Understanding of Twitter at an expert level, has a feel for #NBATwitter and the way fans consume NBA content on the platform
  • Understanding of the NBA at an expert level, and is passionate about the storylines surroundings its players, coaches, teams, statistics, standings and history of the league
  • Watches and consumes NBA basketball content on a daily and nightly basis
  • Excellent understanding of basketball stats and analytics, the rules of the game and the history of the game
  • Strong editorial background in basketball, culture and extensions of the game
  • Understanding of the NBA’s social voice
  • Strong experience publishing to Twitter for a sports brand or media organization
  • Understanding of available Twitter data and metrics to inform decision-making
  • Expert on the NBA’s season calendar of events
  • Experience in publishing to other social platforms
  • Ability to work on deadline and handle multiple tasks at once with a precise and detail-oriented approach
  • Ability to perform in a fast-paced environment while handling critical tasks in a composed and timely manner
  • Excellent organizational and project management skills
  • Great communication skills and ability execute detailed feedback
  • Willingness to work a flexible schedule as this position may include working days, nights, weekends and holidays based on the NBA calendar
  • Must be a team player who can work collaboratively

 

Education:

  • Bachelor's Degree in Communications or related field preferred

 

The NBA is committed to providing a safe and healthy workplace.  To safeguard our employees and their families, our visitors and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19.  The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

 

We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.


Nearest Major Market: New York City
Nearest Secondary Market: Newark

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