Project Employee, NBA Social Content - Threads

WORK OPTION: Remote

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  Built around five professional sports leagues:  the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.  NBA rosters at the start of the 2023-24 season featured a record 125 international players from 40 countries and territories.  NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms.  NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness. 
 

This is a temporary position with an expected duration not to exceed (10) months. 

Position Summary:

This position is part of the NBA Social & Digital Content team which focuses on identifying, creating, distributing and publishing content to the NBA's social and digital platforms and its many domestic and international partners throughout the world. As the demand for content on the NBA's social platforms continues to grow, this is your opportunity to grow with us in a fast-paced, innovative and collaborative environment, reaching social followers around the world. This is a project employee position. The ideal candidate is an active consumer of Threads or similar social platforms and knows all the platform features, the latest trends and how to create content for the platform and its many content placements. This candidate has their finger on the pulse of the NBA and spends their free time immersing themselves in podcasts, message boards and consuming short and long form content about the NBA.

Major Responsibilities:

• Publish content to the NBA on Threads by uploading video, still imagery or text-based content with copy, tags, thumbnails and additional publishing details during real-time game coverage and for additional content franchises. This may include publishing real-time content and scheduling content.
• Assist with content planning for across Threads
• Review content metrics and implement platform feedback to optimize content performance
• Monitor NBA team and player Threads pages for amplification on the NBA’s Threads account
• Monitor trends on the platform
• Ability to assist with similar publishing responsibilities on additional Meta platforms (Threads, Instagram, Facebook) or other NBA social platforms when needed
• Ability to manage publishing and amplification around community engagements and activations on the Threads platform
   

Required Skills/Knowledge:

• Knowledge of Threads at an expert level (including platform trends, how to publish, how to review metrics, etc.) and understands the way fans consume NBA content on the platform. Additionally, has an understanding of how to use other Meta platforms and tools (Instagram, Facebook, WhatsApp, Meta Quest, etc.).
• Must have experience publishing to Facebook or similar social content platform for a sports brand or media organization.
• Knowledge of the NBA at an expert level with a strong understanding of the storylines surroundings its players, coaches, teams, statistics, standings, history of the league and the league’s calendar of events. Watches and consumes NBA basketball content on a daily and nightly basis.
• Strong editorial background in basketball, basketball culture and other extensions of the game
• Good understanding of the NBA’s social voice
• Ability to work on deadline and handle multiple tasks at once with a precise and detail-oriented approach, as well as perform in a fast-paced environment while handling critical tasks
• Ability to execute detailed feedback
• Strong communication, organization and project management skills
• Must be a team player who can work collaboratively
• Willingness to work a flexible schedule as this position may include working days, nights, weekends and holidays based on the NBA calendar
   

Education:
• Bachelor's Degree in Communications or related field preferred

Salary Range: $2,307.69/biweekly 

Job Posting Title: Project 

The NBA does not accept unsolicited resumes from search firms or any other third parties. Any unsolicited resume sent to the NBA will be considered NBA property, and the NBA will not pay a fee should it hire the subject of any unsolicited resume. 

The NBA considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law.

About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  Built around five professional sports leagues:  the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.  NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries.  NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.