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Live Digital Publishing

REQ ID:  9756

Secaucus, New Jersey, US, 07094

The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.


At the NBA, we’re passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans worldwide.


As a global sports and media business, the NBA is so much more. While Basketball Operations runs the league’s on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world’s most recognizable companies, oversee the licensing of NBA merchandise, and handle a wide range of responsibilities that drive the NBA’s success.



Position Summary:

The Live Digital Content Publishing Manager will work closely with NBA content producers and 3rd-party content partners in the production of live-streaming content to drive subscriber acquisition goals and fan engagement of NBA digital products (NBA App, The role will create a cohesive consumer and audience experience by using a mix of internally generated content, source creative, and community content. 


Major Responsibility:

  • Supervise live streaming activations across the NBA App and, from scheduling and implementation to highlights and archives.
  • Solid understanding of audience segmentation and technical implementation of streams into digital products
  • Lead the Weekly Live Programming strategy and develop key relationships with all collaborators across the NBA and with NBA partners
  • Complete daily live streams - from publishing to promotion - across digital channels.
  • Prioritize all asks in advance, from copy to graphic creative to messaging (push, in-app) used to promote the event
  • Craft a program guide & awareness for live streams
  • Build an audience across different cohorts - free, member-gated, and subscription - around live-stream events
  • Work with Content Creators & Content Planning Lead to develop video-on-demand assets that can be used to promote past, existing, or future live events
  • Work with Owned & Operated to establish standard processes across channels for promoting live streams
  • Help develop original creative that will deliver a new audience to the NBA App
  • Support additional initiatives, such as alternate telecasts, game-specific streaming (media availability, etc.), influencer streams
  • Lead tentpole streaming activations, particularly around All-Star, Finals, and Draft
  • Work with International Content Publishing & Regions to develop consistent programming for live-stream events
  • Able to work cross-functionally to bring a stream to life within the NBA App, Communication is critical when working to bring a feed from a source to the product
  • Align live streaming executions with the Content Strategy team to understand what's working for which audiences at what times - and how can we build upon it


Required Skills/Knowledge:

  • An expert in the live streaming space with experience for a media company or brand in developing or driving different types of creative content
  • Deeply knowledgeable and passionate about the game of basketball
  • Strategic in developing content that will be locally relevant for a global audience around the players, teams, and the game itself to showcase across digital channels
  • Knowledgeable and curious about the social, digital, linear & direct-to-consumer landscape
  • Experience in publishing from a Content Management System (WordPress preferred)
  • Knowledge and understanding of social media platforms, including Facebook, Twitter, YouTube, Instagram, and Snapchat
  • Strong writing and communication skills, as well as the ability to implement an editorial judgment
  • Ability and willingness to work on deadline and balance multiple tasks at once with a detailed and thorough approach
  • Ability to work in a fast-paced environment, both independently as well as within a team
  • This position will require some travel, as well as night & weekend work
  • Strong project management and interpersonal skills, with the ability to take initiative in an ambitious, fast-paced environment of multiple priorities
  • Ability to work cross-functionally in a global, matrix organization and influence teams to complete goals.
  • Champion effective partnerships with external companies, representing the NBA in a manner that befits the organization, working to represent the NBA's interests, but in a way that acknowledges partners' goals as well
  • Willingness and ability to engage with stakeholders (including senior executives), communicate insights and problem-solving in a flexible, professional manner


Experience Needed

  • Minimum of 5 years of experience in a social/content/digital publishing role
  • You have led live streaming and/or content publishing for digital or social accounts on behalf of a brand
  • You understand digital analytics & trends to know the best types of content to use on respective platforms
  • Track record for successfully driving digital audience/customer/fan growth and revenue through paid media across platforms for a direct-to-consumer brand.
  • Subscription experience is strongly preferred
  • Prior expertise working for a sports organization and supporting celebrity/athlete events, preferred but not required



  • Bachelor's degree or production qualification required; preferably in content production or digital marketing or a related discipline


The NBA does not accept unsolicited resumes from search firms or any other third parties. Any unsolicited resume sent to the NBA will be considered NBA property, and the NBA will not pay a fee should it hire the subject of any unsolicited resume.


The NBA considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law.


About the NBA

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  Built around five professional sports leagues:  the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.  NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries.  NBA Digital’s assets include NBA TV,, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.


Nearest Major Market: New York City
Nearest Secondary Market: Newark

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