Global Events, Fan Engagement & Activation

WORK OPTION: 4 days a week in the Secaucus, NJ office

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  Built around five professional sports leagues:  the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.  NBA rosters at the start of the 2023-24 season featured a record 125 international players from 40 countries and territories.  NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms.  NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness. 
 

Position Summary

The Associate Manager of Fan Engagement &Activation will help build immersive experiential platforms that consistently engage the league’s global fanbase by assisting in the strategic planning, development and execution of multiple highly visible, fan-first businesses.  This role will be responsible for overseeing the project management and end-to-end executional excellence of multiple projects.

This role requires a detail-oriented project manager who balances a hyperfocus on day-to-day task execution with the creative vision necessary to proactively identify areas of opportunity that drive long-term P&L growth. The optimal candidate is a self-starter who delivers polished work material to key internal and external stakeholders in a fast-paced and collaborative environment.

Major Responsibilities

• Support the day-to-day business operations for all fan-facing businesses and deliver high-level project management across internal and external partners
• Lead event planning, vendor management and on-site execution across the business line’s portfolio of events
• Develop status updates, project timelines and yearly product roadmaps for each fan-first event
• Ideate and implement personalized guest and fan experiences that scale globally and energize NBA fans
• Conceptualize new assets that deliver ancillary revenue, optimize business performance and maximize OI
• Implement new premium experiential products at each NBA tentpole to drive increased engagement and revenue from our most valuable fans
• Track key performance and fan engagement/sentiment indicators including NPS, CAC, CLV and OI to establish a shared definition of excellence
• Create event extensions that expand the total addressable market of traditional fan events and drive global engagement
• Have a constant pulse on the off-court interests of casual and avid NBA fans
• Collaborate with diverse project teams and demonstrate best-practice project management skills, thought leadership, and analytical rigor
• Design and produce post-event recaps that promote data-driven decision making and visually communicate key storylines

Required Skills/Knowledge

• Demonstrated creative and project management skills in a complex experiential business that requires extreme organization to evaluate opportunities, recognize patterns and identify efficiencies
• Proactive problem solver who can prioritize and manage multiple tasks under tight deadlines
• Self-starter who is resourceful, results-driven, and has the proven ability to efficiently analyze and assess problems independently as well as within a team environment
• NBA fan who loves the game and the holistic interests of our players and league
• Effective communicator and presenter, both orally and in writing to a broad range of internal and external constituents
• Advanced skills in project management software and all Microsoft applications including Word, Excel, PowerPoint, Photoshop, Illustrator and InDesign
• Demonstrated passion for creating groundbreaking live experiences
• Strong work ethic and a commitment to excellence, including working nights and weekends when necessary, anticipating issues and identifying emerging platforms and trends to drive innovation
• Willingness to travel – both domestically and internationally

Experience

• 2-4+ years of professional experience at an experiential agency, music/sports property or in live events strongly preferred
• Experience in the sports, entertainment, media and technology industries preferred
• Bachelor’s degree required

Salary Range: $80,000 - $95,000 

The NBA does not accept unsolicited resumes from search firms or any other third parties. Any unsolicited resume sent to the NBA will be considered NBA property, and the NBA will not pay a fee should it hire the subject of any unsolicited resume. 

The NBA considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law.

About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  Built around five professional sports leagues:  the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.  NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries.  NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.