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Event Ticketing Operations & Business Intelligence Lead

REQ ID:  9145
LOCATION: 

Secaucus, New Jersey, US, 07094

The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19, including having received a booster when eligible. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

 

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.  NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries. 

 

NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.
 

Position Summary:

Reporting to the Head of Global Event Operations, the Event Ticketing Operations & Business Intelligence Lead drives the development of the league’s direct-to-consumer global event ticketing business. This role requires an analytical skillset, strong presentation skills, a collaborative mindset, and deep knowledge of the ticketing and touring industries. The optimal candidate will become a business leader on all matters related to ticketing operations, including distribution, allocation, data acquisition, seat assigning, customer service, pricing, and reporting.  Consistently raising expectations as the rare combination of operator and conceptualizer, this leader will recommend and implement actionable insights that proactively optimize ticketing strategy, processes, and performance.  

  

This role will liaise between internal departments, external business stakeholders, multiple ticketing providers, and NBA teams to develop and implement ticketing operations for the highest value media-driven NBA Events such as NBA All-Star, NBA Finals, and NBA Global Games; fan-first events such as NBA Experiences and NBA Crossover; and support of affiliate league events for the WNBA, NBA G League, NBA 2K League and USA Basketball. The optimal candidate will be a fast-paced high-impact executor responsible for the most intimate details of the ticketing distribution process while being fanatically dedicated to the experience of key constitutes.  

  

Job Level - P3

 

Major Responsibilities:

  • Drive the end-to-end creation, manifest building, allocation, sale and distribution of every global event ticket across multiple mobile ticketing platforms 

  • Process approved internal ticket requests while executing ticket sales plans 

  • Determine ticketing operations staffing needs at each event and marshal external resources that effectively solve workload variances, optimize human capital, and deliver efficiencies  

  • Lead data collection initiatives to ensure ticketing platforms deliver on fan acquisition priorities 

  • Manage customer service needs for all ticket holders 

  • Oversee box office operations on event days 

  • Serve as the primary global event ticketing liaison to internal business units, ticketing platforms, promoters, and teams 

  • Develop an analytical framework to support internal ticketing needs, balancing contractual obligations and value maximization for key stakeholders and business partners while identifying revenue generating opportunities 

  • Create executive-level presentations that articulate results, opportunities, recommendations, and/or solutions that achieve key ticketing objectives  

  • Conduct special event market research to recommend ticket pricing and packaging 

  • Monitor secondary market activity and opportunities 

  • Partner with digital, marketing, and consumer insights teams in the development of thorough post-event performance analysis to optimize ticketing performance and ROI 

  • Develop sales curves and conversion dashboards that track sales progress in real time  

  • Implement and execute a business plan for profitability in each event –– creating ancillary revenue streams and efficiency measures that maximize OI and improve productivity 

 

Required Skills/Knowledge:

  • Demonstrated performance history in ticketing operations across a multitude of domestic and international ticketing platforms and related ecosystems  

  • Proficient in learning new ticketing platforms with minimal supervision 

  • Creative problem solver with demonstrated ability to design and optimize new processes and solutions that find opportunities others could not  

  • Expert project and client management skills with a proven track record of successfully managing multiple ticketing projects simultaneously and a demonstrated understanding of event business models 

  • Dedicated teacher who can train internal stakeholders with minimal ticketing experience 

  • Advanced aptitude with project management software and all Microsoft Office applications including Word, Excel, and PowerPoint 

  • Strong analytical orientation and experience using data and metrics to simplify recommendations and execute a shared definition of success 

  • Willingness to travel extensively – both domestically and internationally 

  • High energy, integrity, and humility  

  

Experience Needed: 

  • 10+ years of professional experience in a consumer-focused ticketing role, preferably with a ticketing agency, and/or a sports or entertainment business, including experience with front office ticket sales, consumer research, and actionable data analysis 

  • 5+ years of global touring event experience in ticketing operations where the rights holder does not own or operate the venue 

  • Bachelor’s degree required, MBA or other graduate degree from top-tier school preferred 

  • Previous international ticketing experience: additional language skills preferred 

 

We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.

 


Nearest Major Market: New York City
Nearest Secondary Market: Newark

Job Segment: Business Intelligence, Operations Manager, Event Marketing, Market Research, Data Analyst, Technology, Operations, Marketing, Data