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Event Management, Fan Engagement and Activation

REQ ID:  9142

Secaucus, New Jersey, US, 07094

The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19, including having received a booster when eligible. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.


The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.  NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries. 


NBA Digital’s assets include NBA TV,, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.


Position Summary:

The Event Management, Fan Engagement and Activation will use demonstrated strategic planning, development, and execution skills to grow multiple highly visible, fan-first businesses and deliver accessible fan touchpoints. Reporting to the GM of Fan Engagement & Activation, this role will help build immersive experiential platforms, including NBA Experiences and NBA Crossover, that consistently engage the league's global fanbase and manage the ongoing development & success of associated direct-to-consumer digital platforms (e.g.,, the NBA Events App and


You will be responsible for overseeing the platforms' end-to-end executional excellence including initial fan communications, on-site event management, and post-event recaps. This role requires a detail-oriented project manager who balances a hyperfocus on day-to-day task execution with the creative vision necessary to proactively identify areas of opportunity that drive long-term P&L growth. The optimal candidate is a self-starter who delivers polished work material to key internal and external stakeholders in a fast-paced and collaborative environment.


Job Level - P2


Major Responsibilities:

  • Support the day-to-day business operations for all fan-facing businesses and deliver high-level project management across internal and external partners
  • Lead event planning, vendor management and on-site execution across the business line's portfolio of events
  • Develop status updates, project timelines and yearly product roadmaps for each fan-first event Ideate and implement personalized guest and fan experiences that scale globally and energize NBA fans
  • Conceptualize new assets that deliver ancillary revenue, optimize business performance and maximize OI
  • Implement new premium experiential products at each NBA tentpole to drive increased engagement and revenue from our most valuable fans
  • Track key performance and fan engagement/sentiment indicators including NPS, CAC, CLV and OI to establish a shared definition of excellence Manage all direct-to-consumer event channels with external technology vendors including user flow and design, copywriting, visual presentation and data recapping
  • Partner with the CRM analytics team to derive insights from email and social campaigns and implement best practices
  • Create digital platforms that expand the total addressable market of traditional fan events and drive global engagement
  • Exhibit fandom - have a constant pulse on the off-court interests of casual and avid NBA fans
  • Collaborate with diverse project teams and demonstrate best-practice project management skills, thought leadership, and analytical rigor
  • Design and produce post-event recaps that promote data-driven decision making and visually communicate key storylines


Required Skills/Knowledge:

  • Project manager who thrives in a complex experiential business that requires extreme organization to evaluate opportunities, recognize patterns and identify efficiencies
  • Proactive problem solver who can prioritize and manage multiple tasks under tight deadlines
  • Creative self-starter who is resourceful, results-driven and can efficiently analyze and assess problems independently as well as within a team environment NBA fan who loves the game and the holistic interests of our players and league
  • Effective communicator and presenter, both orally and in writing to a broad range of internal and external constituents
  • Aptitude in project management software and all Microsoft applications including Word, Excel, PowerPoint, Photoshop, Illustrator and InDesign
  • Experience with Webflow, HTML/CSS and website/app design
  • Experience with Google Analytics
  • Passion for building groundbreaking live experiences
  • Worker who is committed to excellence and innovation, including working nights and weekends when necessary
  • Willing traveler - both domestically and internationally
  • Experience in the sports, entertainment, media and technology industries preferred

  • Additional language skills preferred



  • Bachelor's degree and 4+ years of professional experience at an experiential agency, music/sports property or in live events strongly preferred


We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.


Nearest Major Market: New York City
Nearest Secondary Market: Newark

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