Content Planning, Influencer Content

WORK OPTION: The NBA currently provides eligible employees the option of working remotely one day per week.

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  Built around five professional sports leagues:  the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.  NBA rosters at the start of the 2023-24 season featured a record 125 international players from 40 countries and territories.  NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms.  NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness. 
 

Position Summary:
This role will serve as an integral part of the NBA Influencer Content team, overseeing the establishment and growth of a creator talent network, cross-functional planning of content and activations, and working with various departments to support creator initiatives across the league. This work will include managing creator relationships, developing content publishing strategy for multiple social media platforms, and managing the operations and creative direction of both large and small-scale projects.

Major Responsibilities:

• Leads the management of a newly established network of creator talent including communication, content audits, maintaining performance metrics data and assisting with custom footage requests

• Independently manages Influencer Content distribution including working cross-departmentally to form strategy, scheduling and tracking deliverables, and identifying areas of opportunity. Will build and support processes that guarantees brand safety, satisfies deadlines, and ensures compliance with company standards

• Provides creative support for Influencer Content initiatives including sharing treatments/creative briefs, managing onsite content capture when needed and support from pre-production through post-production and delivery

• Supports various departments such as Marketing, Global Partnerships and others with creator activations, providing guidance for best practices, helping plan content, and providing talent resources

• Keeps an eye towards innovation, creativity and data-driven decision making to optimize programming plans against key insights and targets and deliver a best-in-class fan experience

• Various administrative tasks, and other tasks as needed

Required Skills/Knowledge:

• Deeply knowledgeable about the sports media and entertainment landscape, specifically the NBA, its social, digital, linear and direct-to-consumer platforms and its partners

• Understanding of various social media platforms, content, trends and key cultural touchpoints with a proven ability to build and platform content that works across the social landscape

• Excellent verbal, written and presentation skills and the ability to work across departments, functions, and hierarchies with success working both independently and on a team

• Strong organizational skills that aren’t sacrificed in fast-paced environments, on tight deadlines, or while balancing multiple projects

• Experience building effective, genuine relationships with influencers, their management, athletes, agents, and other high-profile talent

• Ability to engage with senior executives, partners and talent to share team wins, communicate insights and help solve problems while preserving relationships and maintaining quality

• Flexibility to work some nights and weekends with the ability to travel, if needed

• Proficiency in Excel, PowerPoint, and MS Word applications, Airtable and Google Suite. Some experience with influencer metrics platforms preferred

Experience Needed:

• 3-4 years’ professional experience in a social/content/digital media role required; project management experience in an entertainment or sports organization preferred

• Experience analyzing large amounts of data and providing recommendations based on analysis!

• Proven success developing and planning content for various social and digital media platforms to drive audience/fan growth and revenue through content!

Educational Background Required:

• Bachelor’s degree (preferred areas of study: Media/Communications, Marketing, Sports Management, or a related field)

Salary Range: $105,000-$125,000 

Job Posting Title: Senior Manager

The NBA does not accept unsolicited resumes from search firms or any other third parties. Any unsolicited resume sent to the NBA will be considered NBA property, and the NBA will not pay a fee should it hire the subject of any unsolicited resume. 

The NBA considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law.

The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance."Should be moved to the footer, below this

About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  Built around five professional sports leagues:  the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.  NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries.  NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.