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Business Analyst, Ticketing & Game Experience

REQ ID:  5891

New York, New York, US, 10022

At the NBA, we’re passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans around the world.


As a global sports and media business, the NBA is so much more. While Basketball Operations runs the league’s on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world’s most recognizable companies, oversee the licensing of NBA merchandise, and handle a wide range of responsibilities that drive the NBA’s success.


The NBA is committed to providing a safe and healthy workplace.  To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.


Position Summary
The Team Marketing & Business Operations (TMBO) Department is a unique in-house consulting group within the NBA league office that strives to drive best practices and innovation across all 94 NBA, WNBA, NBA G League, and NBA2K teams. The primary focus for this fast-paced and collaborative department is on all aspects of business operations. TMBO seeks dynamic, intellectually curious, and organized leaders who believe and live TMBO’s core values:  Add Value, Build Trusted Relationships, and Root for Each Other.


The Business Analyst, Ticketing & Game Experience will work directly with team and league resources, owning projects and supporting initiatives across the Ticketing & Game Experience areas of business:  

•    Ticket Sales: Sales and growth of all ticket types – full, partial, individual, flex, and groups. 
•    Membership:  Retention, servicing and growth of full and partial season members.
•    Premium:  Sales strategy, service, and activation of suite holders, club members, and other premium-priced clients.
•    Game Experience:  Gameday experience for all arena guests.


The Business Analyst will work across all areas of the Ticketing and Game Experience vertical; however, will also have a focus on growing team ticket sales through the creating and sharing of best practices, identifying and understanding vendors and technology to support sales, gathering data and information to support ticketing strategy development, and developing and sharing training content with TMBO and teams. To be successful in this role, candidates need a strong understanding of team ticket sales, the ticketing industry, and the process today, as well as a passion for innovating ticketing – looking at how teams, the league, and the sports industry can become better.


Major Responsibilities:

  • Own projects supporting all verticals within the Ticketing & Game Experience group, including project planning, timeline management, and quality execution.
  • Evaluate vendors and help formulate Ticketing Technology / Sales Enablement tool strategy more broadly.
  • Support development of in-market and virtual training modules and materials by working with ticketing leads at TMBO and the team to create professional, engaging slides and materials.
  • Help drive business by identifying potential innovations in process, product, and technology and investigate the process for implementation with teams, facilitating pilots when necessary.
  • Act as group leader for the strategy for and communication with team Ticket Operations groups, including associated projects and planning.
  • Develop and manage processes for gathering real-time information from teams for ad hoc requests.
  • Liaise with TMBO strategy & analytics on the development, refining, and execution of tools and reports that support key vertical areas, and actively promote their use with teams. 
  • Use analytical skills to identify areas of opportunity in the Ticketing and Game Experience business areas, research causes, and create recommendations on potential solutions.
  • Lead monthly calls for various areas as required including developing agenda, presenting content, and facilitating the conversation.
  • Proactively engage teams on a regular basis to best understand needs and provide appropriate best practices, and efficiently respond to questions and requests from teams, making referrals when necessary to the appropriate department for assistance.
  • Focus on identifying best practices across the NBA, WNBA, and NBA G League:
    • Proactively collect best practice information and develop slides, toolkits, case studies, and white papers, that are polished and professional in appearance and content
    • Share content with TMBO and team content leaders
    • Develop and manage a process of identifying relevant outside industry ideas to integrate into team best practices
  • Update past white papers, case studies, and key tracking documents, ensuring that TMBO always house the most current information
  • Support league workshops through assistance with presentation development, as well as developing and delivering presentations at select workshops and roundtables.
  • 3+ years related team ticket sales, revenue-generating experience
  • Prior experience working with a ticketing system (e.g. Ticketmaster/Archtics)
  • A successful track record of developing and maintaining strong working relationships with both internal and external clients
  • Proven experience handling multiple projects and tasks and exercising flexibility as needed, while displaying strong time management and organization skills 
  • Written and verbal communication within multiple levels of an organization
  • Creating compelling PowerPoint presentations that create a story and strong writing and PowerPoint skills to produce content and documents that are clear and concise 


Required Skills/Knowledge

  • Ability to communicate effectively and confidently with senior team executives
  • Understanding of back-end ticket operations and system complexities and limitations
  • A creative, adaptive personality that can interface with multiple levels across various organizations
  • Desire to work in a fast-paced, high-energy, dynamic, and challenging environment
  • Ability to handle multiple tasks and deadlines, good time management and organization skills
  • Strong interpersonal skills
  • Ability to see the “big picture” and think innovatively when developing solutions
  • Analytical skills
  • Strong presentation skills
  • Excellent written and verbal communication skills
  • Strong sense of urgency
  • Attention to detail is a must
  • Strong work ethic, self-starter
  • Strong Microsoft Excel and PowerPoint skills
  • Ability to travel approximately 10% of the time



Bachelor’s Degree preferred or relevant experience


We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

Job Segment: Business Analyst, Consulting, Outside Sales, Finance, Technology, Sales