Share this job

Social Media Strategy & Content Manager - NBA 2K League

REQ ID:  5702

New York, New York, US, 10022

At the NBA, we’re passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans around the world.


As a global sports and media business, the NBA is so much more. While Basketball Operations runs the league’s on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world’s most recognizable companies, oversee the licensing of NBA merchandise, and handle a wide range of responsibilities that drive the NBA’s success.


The NBA is committed to providing a safe and healthy workplace.  To safeguard our employees and their families, our visitors and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.


Position Summary:

The Social Media Strategy & Content Manager will be responsible for developing the NBA 2K League's long-term social media strategy (both in-season and off-season) and establishing the League's brand and voice across all digital and social platforms (Facebook, IG, Twitter, TikTok, Twitch). This role will also collaborate closely with the NBA's social content publishing team to ensure successful execution against the 2K League's overarching social media strategy.


Major Responsibilities:

  • Develop and implement a long-term, data-driven social media strategy for the NBA 2K League to drive brand awareness, fan acquisition, and unlock commercial opportunities
  • Curate and maintain active engagement with the 2K League's fan base and player community, and develop social media campaigns including budget planning, content strategy, implementation schedules, and event/live-game coverage
  • Partner with the 2K League's PR & Communications Lead to develop 2K League storylines and messaging, including the latest league & team news and features
  • Identify and implement social media/content partnership activation opportunities with key 2K League partners
  • Manage the 2K League's social media calendar and share it with internal stakeholders
  • Develop ongoing reports to provide insights into social media performance/engagement, and make recommendations for improvement in usability, content development, and promotion
  • Work with the 2KL Marketing, Content, and Creative teams to establish social media style guides and standards to ensure brand consistency
  • Liaise with the NBA and Take2's social teams to identify opportunities for content amplification
  • Partner with the 2K League's Community Ambassador on aligning the League's social media strategy with our influencer programming
  • Maintain up-to-date knowledge of social media industry trends and assess the potential for new social platforms and opportunities
  • Act as the lead moderator for the 2K League' Twitch and YouTube channels, and develop a moderator program to oversee a roster of moderators during 2KL games and events


Required Skills/Knowledge:

  • 5+ years of experience in social media management, marketing, or relevant field
  • Ability to pitch and develop creative ideas for social content and initiatives
  • Established history of embracing and unlocking new social platforms
  • Demonstrated knowledge of social media management tools and platforms
  • Prior experience developing social media strategies/campaigns
  • Excellent interpersonal, communication, and presentation skills with proven experience in writing, editing, and crafting content for social media
  • Strong knowledge of internet and web technology fundamentals
  • Knowledge of basketball/esports a plus



Bachelor's Degree preferred in related field or relevant experience


We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

Job Segment: Social Media, Content Strategy, Media, Manager, Marketing Manager, Marketing, Management