Senior Technology & Platform Strategy Manager

WORK OPTION: 4 days a week in the New York, NY office

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  Built around five professional sports leagues:  the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.  NBA rosters at the start of the 2023-24 season featured a record 125 international players from 40 countries and territories.  NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms.  NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness. 
 

At the NBA, we're passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans around the world.

As a global sports and media business, the NBA is so much more. While Basketball Operations runs the league's on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world's most recognizable companies, oversee the licensing of NBA merchandise, and handle a wide range of responsibilities that drive the NBA's success.

Position Summary
The Technology & Platform Strategy Senior Manager will play a pivotal role in driving the NBA’s marketing and growth initiatives by enabling targeted customer segmentation and optimizing data integration across our marketing and advertising technology platforms. This role will be critical in using fan data from Snowflake, pushing it into tools like Braze for targeted emails and push notifications, and integrating with advertising platforms such as Google and Facebook. Additionally, this role will support the collection of marketing attribution data from our Mobile Marketing Platform (MMP), providing insights to optimize campaigns across NBA League Pass, the NBA App, and NBA ID. The ideal candidate thrives on cross-functional collaboration, partnering with Data Strategy, Direct-to-Consumer, Global Partnerships & Media, Marketing, Legal, and Engineering teams. You will leverage your expertise in digital marketing, data analysis, and AdTech/MarTech to solve complex problems and drive results.

Major Responsibilities
•    Apply subject matter expertise to design and execute performance marketing strategies that accelerate customer acquisition, retention, and lifetime value.
•    Collaborate with the Direct-to-Consumer Team to identify opportunities for improving League Pass acquisition, reducing churn, and increasing fan engagement.
•    Lead the development and application of customer segmentation models, leveraging Snowflake and Braze to deliver personalized emails, push notifications, and in-app messaging.
•    Optimize the use of first-party and zero-party data to inform marketing and audience segmentation strategies.
•    Ensure fan data from Snowflake is seamlessly onboarded to advertising platforms (e.g., Google, Facebook) for paid media activation.
•    Partner with the Global Partnerships & Media team to develop strategies for external partner data collaboration and lead the execution of these projects.
•    Manage marketing attribution efforts by integrating data from MMP to measure and optimize marketing effectiveness across NBA League Pass, the NBA App, and NBA ID.
•    Oversee the implementation and management of Clean Room data sharing technology to ensure privacy compliance and effective collaboration with external partners.
•    Conduct data overlap analysis, segmentation, audience development, and media activation in collaboration with external partners.
•    Manage a team of Data Fulfillment Analysts to ensure efficient and accurate delivery of marketing data.
•    Stay informed of the latest trends in marketing/ad technology, marketing operations, and data privacy compliance to ensure the NBA remains at the forefront of industry best practices.

Required Education/Professional Experience
•    6+ years of experience working in AdTech, product operations, product management, or a technical marketing operations capacity
•    Bachelor’s degree required
•    Managerial experience required

Required Skills/Knowledge Attributes
•    Experience with CRM platform technology and data structures
•    Intermediate SQL skills
•    Knowledge of clean room technology and data onboarding
•    Expert at problem-solving and critical thinking
•    Ability to successfully navigate cross-functional teams and prioritize across competing needs
•    Strong written and verbal communication skills
 

Salary Range: $130,000 - $150,000 

Job Posting Title: Senior Manager 

The NBA does not accept unsolicited resumes from search firms or any other third parties. Any unsolicited resume sent to the NBA will be considered NBA property, and the NBA will not pay a fee should it hire the subject of any unsolicited resume. 

The NBA considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law.

About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  Built around five professional sports leagues:  the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.  NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries.  NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.