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Senior Social Media Manager - WNBA

REQ ID:  9863

New York, New York, US, 10022

The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.


At the NBA, we’re passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans worldwide.


As a global sports and media business, the NBA is so much more. While Basketball Operations runs the league’s on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world’s most recognizable companies, oversee the licensing of NBA merchandise, and handle a wide range of responsibilities that drive the NBA’s success.


Position Summary: The Senior Social Media Manager will develop and implement the social strategy component of the overall yearly Brand strategy. It will lead the Brand function's relationship with the cross-league Content Team to drive engagement with our targeted Consumer audience. This position will sit on the Brand Leadership team alongside Digital Innovation and Creative Services to ideate, present, and implement strategic visions and execute campaigns while being the content platform liaison across the various internal stakeholders in the organization. This role will also serve as the first point of contact with the various existing external platforms while constantly mining for new and effective platforms to leverage.


Major Responsibility:

  • Develop monthly, quarterly, and yearly social strategies and content plans with a focus on key social platforms (Instagram, TikTok, Meta, and any other emerging platforms)
  • Manage content calendar, informing cross-functional teammates of content plans as well as manage schedule and travel of project employees to ensure efficient coverage
  • Collaborate with video lead on content integration and strategy between the digital, app, and social channels
  • Collaborate with digital content analyst team that attracts youth audiences, maximizes content reach and engagement, and ensures the brand is meeting audience growth goals
  • Develop and implement social strategy and content plans around tent-pole events and Influencer program
  • Work cross-functionally with the macro-Content organization: Emerging Media, Creative, Marketing, Public Relations, and Fan Engagement
  • Work with the WNBA teams and key sponsors to complement and support their respective social channel content Ideate and help produce social-first content series that focus on player stories both on and off the court
  • Identify areas of opportunity to grow the audience/community, reach and relevance of the League via social and digital channels
  • Act as a liaison between the New Jersey Emerging Media department and the New York league office and create a streamlined process for managing WNBA project employees
  • Assist with new hire onboarding, training, and management of project employees to ensure consistency in the brand's voice
  • Facilitate, manage and improve online content delivery tools/systems and processes


Required Skills/Knowledge:

  • 4+ years of experience in marketing and/or social and strategy
  • Stay up to date with digital technology developments and digital production best-practices
  • Be consistently curious in the fast-moving/ever-changing social platform space
  • Be proactive and resourceful; solve any issues that may arise with tact and diplomacy
  • Experience working cross-functionally and in a matrix environment
  • Strong digital and creative background
  • Proven success with building strategy and executing on campaigns Inspirational leadership style and hands-on approach
  • Experience managing people
  • Knowledge, fluency and passion for women's basketball preferred



  • Bachelor's Degree in Marketing or related field



Salary Range: 

  • $113,500.00 to $120,000.00 per year



The NBA does not accept unsolicited resumes from search firms or any other third parties. Any unsolicited resume sent to the NBA will be considered NBA property, and the NBA will not pay a fee should it hire the subject of any unsolicited resume.


The NBA considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law.


About the WNBA

The WNBA is a bold, progressive basketball league that stands for the power of women.  Featuring 12 teams, the W is a unique sports property that combines competition and entertainment with a commitment to diversity and inclusion and social responsibility.  Through its world-class athletes, the in-game fan experience, TV and digital broadcasts, digital and social content and community outreach programs, the league celebrates and elevates the game of basketball and the culture around it.

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

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