Share this job

Senior Manager, Product Marketing, DTC

REQ ID:  4021

New York, New York, US, 10022

At the NBA, we’re passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans around the world.


As a global sports and media business, the NBA is so much more. While Basketball Operations runs the league’s on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world’s most recognizable companies, oversee the licensing of NBA merchandise, and handle a wide range of responsibilities that drive the NBA’s success.


Position Summary: This position is part of a growing Growth Marketing team with the mission to discover, inspire and engage fans around the world. The Senior Manager, Product Marketing, DTC will be responsible for leading product marketing efforts globally for NBA's newest apps and features including NBA Next Generation products as well as loyalty tiers, fantasy, and more. You will be the first hire in this function and have an opportunity to define and influence the future of Product Marketing. Successful candidates will be able to conduct research, build positioning, influence roadmaps, bring products and features to market, and successfully drive usage of those products and features. Success in this role requires the ability to work and influence cross-functionally to drive meaningful business change. You will sit at the intersection of product and marketing to help ensure we're building the right features for fans globally.


Major Responsibilities:

  • Own the development of marketing strategies and positioning for products and features that are new to the market
  • Define and drive comprehensive go-to-market plans for current and next generation DTC products
  • Build messaging that will resonate with fans globally and get them excited to engage with products and product features
  • Help build the vision for Product Marketing at the NBA, including establishing key metrics and measuring the impact of efforts
  • Define and scale best practices for subscription and loyalty based businesses to drive user engagement and retention
  • Proactively identify opportunities for funnel optimization throughout existing app and web experiences
  • Influence across the NBA organization - product, data, marketing, strategy, and ops - to drive subscriber growth, engagement, and retention by focusing on the highest impact global marketing launches


Required Skills/Knowledge:

  • 4-6+ years of Product Marketing experience with high growth B2C companies
  • Experience working on subscription-based products and loyalty programs
  • Excellent communication, presentation, and interpersonal skills with the ability to deliver high-quality written and verbal content and present persuasively
  • Track record of developing and launching successful new product offerings to a diverse audience by building the right positioning and launch plan
  • Tactical experience and understanding of all core marketing channels including email, social, in-app, paid, etc.
  • Data driven analytical thinker -- able to drive metrics and benchmarks
  • Ability to thrive in an ambiguous, fast-paced setting without ready made processes
  • Deep desire to understand the customer through both qualitative and quantitative means
  • Strong collaboration skills, must be able to work effectively within a matrixed organization to influence and drive results with key business partners



  • BA/BS required, MBA is a plus

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

Job Segment: Marketing Manager, Manager, Marketing MBA, MBA, Marketing, Management