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Senior Growth Marketing Manager, Retention

REQ ID:  4041
LOCATION: 

New York, New York, US, 10022

At the NBA, we’re passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans around the world.

 

As a global sports and media business, the NBA is so much more. While Basketball Operations runs the league’s on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world’s most recognizable companies, oversee the licensing of NBA merchandise, and handle a wide range of responsibilities that drive the NBA’s success.

 

Position Summary:

This position is part of a growing Growth Marketing team with the mission to discover, inspire and engage fans around the world. The Sr. Growth Marketing Manager, Retention will be responsible for working on marketing efforts globally for NBA League Pass and other Direct to Consumer (DTC) initiatives. Successful candidates will be able to develop and execute comprehensive marketing and growth strategies to drive subscription revenue and customer retention. You are someone who is extremely comfortable with data and analytics and uses that data to make decisions. You should have experience with multivariate testing to influence the direction of products and optimize existing flows. You will build strategies and tactics for engagement and retention of customers for all direct to consumer efforts, including all messaging. Success in this role requires partnering with and influencing cross-functional teams including product, data, international, and 3rd party agencies.

 

Major Responsibilities:

  • Own growth marketing initiatives to drive subscriptions for League Pass including product and messaging optimization, marketing campaigns, and partnership development
  • Manage internal and external relationships with cross-functional teams and agencies to ensure teams are informed and working collaboratively to meet shared goals
  • Develop and execute engagement and retention strategies across all channels, globally for NBA League Pass
  • Own Direct to Consumer campaigns that contribute to broader NBA wide goals including Fantasy, 2K, and WNBA apps 
  • Optimize the growth lifecycle journey for various user segments, identify points of friction, and develop solutions to increase conversion and revenue
  • Translate business needs into marketing tests and growth strategies
  • Effectively analyze results of initiatives then use those findings to influence future strategies and report performance to leaders
  • Leverage multivariate testing methodology to quickly test, iterate, and push forward the most impactful efforts

 

Required Skills/Knowledge:

  • 4-6+ years of consumer growth marketing experience with high growth B2C companies
  • Experience building growth loops around retention and engagement
  • Strong collaborator who can work effectively within a matrixed organization to influence and drive results
  • Excellent communication, presentation, and interpersonal skills with the ability to deliver high-quality written and verbal content
  • Experience leading cross-functional integrated campaigns from building concepts, messaging, channel and communication plans, and evaluating and reporting results
  • Strong tactical experience across all marketing channels including paid, social, in-app, email, etc.
  • Data driven analytical thinker who is comfortable diving into data and pulling insights
  • Ability to thrive in an ambiguous, fast-paced setting without ready made processes

 

Education:

  • BA/BS required, MBA is a plus


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

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