Project Employee, Strategic Initiatives Digital Analyst

WORK OPTION: The NBA currently provides eligible employees the option of working remotely one day per week.

This is a temporary position with an expected duration not to exceed (10) months.

Position Summary

Within the Consumer & Fan Insights Team, this role would be responsible for supporting the Strategic Initiatives Insights Lead in influencing data-driven decision making across key stakeholder departments at the league (Marketing, DTC, Content, Global Partnerships, Basketball Strategy) as well as NBA teams. This role will be expected to utilize a breadth of data resources (first party data, social listening, digital analytics, syndicated tools, etc.) to answer strategic business questions. This role should be familiar with key trends across the sports and entertainment industry and the evolving digital landscape. A successful candidate will build relationships across departments and effectively communicate data/research outcomes to stakeholders.

Major Responsibilities

• Support strategic initiatives across the league with fan data and insights
• Leverage the NBA’s first-party database to uncover insights and develop fan-driven stories that impact business decisions
• Help bridge the gap between first- and third-party data sources by supporting data appends, fusion studies, etc.
• Help manage requests for social listening insights across the organization
• Run "always on" social listening support on key team-related issues (e.g., international growth, brand insights, partner insights)
• Be an expert in behavioral datasets including first-party digital analytics, search/social data, and syndicated platforms (e.g., Comscore, SimilaWeb, SensorTower, etc.) to address key business questions
• Support the design, execution, analysis, interpretation and reporting of primary market research studies
• Help support, develop, and maintain insights dashboards using data visualization tools to help concisely summarize, visualize and build compelling storylines with data
• Work closely with counterparts on Data Strategy & Analytics to find synergies and turn first-party data into actionable insights
• Support the design of questionnaires, program/script surveys, analyze and create reports that draw out meaningful insights to help inform strategic decisions
• Help manage relationships with research agencies
• Visualize and story-tell with data to articulate narratives around NBA fans
• Present insights to stakeholders across business units
• Distribute regular and ad hoc reports with actionable insights in response to requests for research using robust data sets
• Provide fan and market insights utilizing both first party data sources and syndicated resources including MRI/Simmons, YouGov, Global Web Index and other third-party data sources available.

Required Education/Professional Experience

• Bachelor’s degree required
• 3+ years of experience in market research, consumer insights, digital analytics, data science or a related field

Required Skills/Knowledge Attributes

• Experience using social listening and analytics tools (e.g., Talkwalker, Brandwatch, Sprout, Meltwater, Sprinklr, etc.)
• Intermediate SQL skills to be able to analyze large-scale datasets
• Experience working with first-party data cloud storage platforms such as Snowflake, Amplitude, Adobe, etc.
• Experience conducting primary research projects both using quantitative and qualitative methodologies
• Experience mining & analyzing syndicated research resources (i.e. GWI, MRI-Simmons, YouGov, ComScore, Nielsen, SimilarWeb, Sensor Tower, etc.)
• General experience with crosstab programs and/or software e.g. Q Research, Crunch IO
• Experience programming/scripting surveys using professional research survey software
• Experience conducting research & analyzing consumer data across multiple first and third-party sources to identify trends
• Ability to present project findings insights and recommendations to both internal stakeholders and external partners/clients
• Ability to mine and leverage insights across first-, second- and third-party datasets to develop a holistic analysis
• Proven analytical, quantitative, problem-solving and critical thinking skills
• Experience conducting research & analyzing consumer data across multiple sources to identify trends
• Demonstrated passion for understanding consumer behavior
• Strong verbal and written communications skills with ability to convert complex findings and large data sets into insightful, concise and easily digestible reports and presentations
• Strong MS Office skills including Word, Excel, and PowerPoint
• Sports landscape knowledge is a plus
  
  

Salary Range: $5,542.73 Biweekly 

Job Posting Title: Project 

The NBA does not accept unsolicited resumes from search firms or any other third parties. Any unsolicited resume sent to the NBA will be considered NBA property, and the NBA will not pay a fee should it hire the subject of any unsolicited resume. 

The NBA considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law.

The NBA is committed to providing a safe and healthy workplace.  To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  Built around five professional sports leagues:  the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.  NBA rosters at the start of the 2023-24 season featured a record 125 international players from 40 countries and territories.  NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms.  NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.