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Project Employee, Adobe Analytics Technical Specialist

REQ ID:  622

New York, New York, US, 10022

At the NBA, we’re passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans around the world.

As a global sports and media business, the NBA is so much more. While Basketball Operations runs the league’s on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world’s most recognizable companies, oversee the licensing of NBA merchandise, and handle a wide range of responsibilities that drive the NBA’s success.


The National Basketball Association is seeking an individual with experience managing Adobe Analytics (formerly Omniture) technical implementations to join the Analytics and Data Science team in Customer Data Strategy (CDS) in New York. S/he will have 2 or more years of experience partnering with business stakeholders to translate tracking and reporting needs into technical requirements for web and mobile developers.


Major Responsibilities:

  • Serve as Subject Matter Expert for League and partner digital development teams to implement high quality tracking solutions and troubleshoot and resolve issues when they arise
  • Work with internal partners to define business requirements and develop the appropriate measurement plan and tagging strategy for Adobe Analytics
  • Maintain existing tech specification documents for website enhancements, mobile apps and marketing campaign tracking with Adobe Analytics and Adobe Dynamic Tag Manager (DTM)
  • Leverage hands-on experience working with data layers such as DTM to expose user events and actions on webpages
  • Implement pixels such as AdWords, Google Analytics, or floodlight tags
  • Proactively solve problems to pinpoint trends and anomalies in data
  • Simultaneously manage multiple Adobe Analytics report suites
  • Upgrade the NBA’s digital platforms to Adobe Launch and deliver appropriate documentation for system maintenance
  • Perform data quality audits, QA Adobe tags, identify data collection issues, suggest improvements and implement fixes


Required Skills/Knowledge:

  • 2 + years of experience implementing Adobe Analytics
  • Expertise in Adobe Analytics tools (Workspace, SiteCatalyst, Data Warehouse) required
  • Experience with Adobe DTM data layer development in Javascript; Working knowledge of HTML and CSS
  • Proficient in using web debugging tools for testing of tagging implementations


Educational Background Required:

  • Bachelor’s degree


We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

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