Product Analytics Analyst

WORK OPTION: Remote

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  Built around five professional sports leagues:  the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.  NBA rosters at the start of the 2023-24 season featured a record 125 international players from 40 countries and territories.  NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms.  NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness. 
 

Group Summary:
The NBA’s Direct to Consumer team’s mission is to bring the world courtside by providing the NBA experience for everyone, everywhere. The group creates and manages digital products that extend the league’s global reach, from mobile applications to virtual reality experiences. It also delivers live games, exclusive content, and experiences to fans across different devices through NBA League Pass, the league’s premium subscription offering, and NBA ID, the league’s membership program. The DTC team is responsible for developing strategies for distributing and monetizing content with our global regional offices and partners. 

Job Summary:
In this role, you will help drive the next phase of growth for the NBA’s digital product portfolio. Your focus will be on building a better understanding of our fans through data and helping to enable data-driven decisions for the group of teams focused on increasing engagement, retention and revenue across our web and mobile properties. You will perform regular analysis to understand fan behavior within the NBA’s products and build dashboards and reporting to monitor performance and communicate insights. In conjunction with data scientists, data engineers and other analysts, you will also help build an analytics layer to facilitate deeper analyses, better reporting and more efficient insight derivation. You will also work directly with product managers to help them understand product performance to help design and implement A/B tests to impact our core metrics. You will convey insights in actionable ways that can influence strategic decision-making and prioritization for the digital leadership team. In joining this team, you will help to contribute to continuous learning, insightful analysis and experimentation with an unrelenting fan focus.

Major Responsibilities:

• Support the development of data driven strategies to drive the growth of the NBA’s digital direct to consumer business, including NBA League Pass and NBA ID, through innovative new features, content initiatives, and marketing efforts
• Conduct deep-dive analyses of product feature performance to draw insights and drive hypothesis generation for A/B testing
• Analyze user behavior and identify trends across the NBA’s website and mobile + connected apps to support the league’s subscription, membership and advertising businesses
• Conceptualize, build and maintain dashboards to monitor business and product performance
• Build presentations to provide strategic recommendations to program leads, product managers, designers, business strategists and marketing leads based on analysis of our products
• Assist with target-setting and forecasting for digital product feature performance
• Support diagnostic and predictive modelling efforts with the league’s data science team to better understand NBA fan behavior
• Continuously improve data analysis processes and methodologies to enhance accuracy and efficiency
• Monitor data to identify and address anomalies, inconsistencies, or errors.
• Contribute to measurement and digital data collection efforts for the NBA product ecosystem with a focus on 1st party data
• Partner directly with product managers, software developers, data engineers and data strategists to help build and maintain our analytics data environment

Required Education/Professional Experience

• Bachelor’s degree required
• 2+ years of experience in an analytical role
• Experience working on digital experiences, membership programs, and subscription-based businesses is a plus

Required Skills/Knowledge Attributes

• Demonstrated ability to conduct data analysis, deliver actionable insights, and work directly with stakeholders to implement recommended actions!
• Ability to communicate complex data insights in a clear and concise manner to non-technical stakeholders
• Understanding of business goals and how data can be used to support strategic decision making
• Fluency with SQL
• Working knowledge of Python and/or R
• Working knowledge of best-in-class data visualization tools (Tableau, Power BI)
• Experience working in a cloud-based data warehouse environment (Azure, Snowflake, BigQuery, etc.)
• Experience with statistical models and running regressions applied to consumer-facing products
• Experience with product/marketing event-level data collection and analytical tools (Adobe Analytics, Amplitude, etc.)
• Excellent presentation and written communication skills
• Knowledge of basketball and a passion for the NBA and sports is helpful and welcomed!

Salary Range: $105,000 - $135,000 

The NBA does not accept unsolicited resumes from search firms or any other third parties. Any unsolicited resume sent to the NBA will be considered NBA property, and the NBA will not pay a fee should it hire the subject of any unsolicited resume. 

The NBA considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law.

About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  Built around five professional sports leagues:  the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.  NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries.  NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.