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Partnership Development

REQ ID:  5070

New York, New York, US, 10022

At the NBA, we’re passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans around the world.

As a global sports and media business, the NBA is so much more. While Basketball Operations runs the league’s on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world’s most recognizable companies, oversee the licensing of NBA merchandise, and handle a wide range of responsibilities that drive the NBA’s success.


Position Summary:

At the NBA, we're passionate about growing and celebrating the game of basketball. We're one of the world's most popular sports leagues with millions of fans across the world and we always look for new ways to bring them closer to our game.We are looking for a brilliant mind to join our team. We're creative thinkers and strategic minds who strive to win for both our partners and our business. We have a passion for brands and sports, and a hunger to reach fans with a message they want to hear. As Partnership Development, you'll inspire and create compelling, targeted partnership platforms to drive revenue across the NBA, WNBA, G-League and USAB. Thinking strategically and creatively, this role is focused on developing new multichannel concepts and marketing programs for current and prospective partners. You must have a deep understanding of brands and business challenges, the ability to identify key audience insights, and the expertise to create, develop and sell-in big ideas.Working collaboratively with New Business, Account Management, Retail, Broadcast Partners, Social, and other internal and external constituents, you must be an excellent communicator and solid team player.


Major Responsibility:

  • Identify key insights from our fan research that translate into partnership platforms and concepts
  • Understand the partner's brand DNA, marketing challenge and target audience to address partner objectives
  • Develop strategic rationale for partnerships based upon brand alignment (NBA and partner)
  • Deliver impactful on-brand and on-target partnership programs for new business prospects and current partners
  • Facilitate ideation by leading cross-functional brainstorms to inform creative solutions
  • Use storytelling to effectively sell-in partnership ideas with new business and account teams
  • Lead projects from start to finish with minimal oversight
  • Communicate frequently with internal teams to vet and advance saleable opportunities
  • Build internal relationships and work collaboratively
  • Stay informed on brand marketing and sports sponsorship trends
  • Direct (creative strategist) teammate in development of impactful and break-through presentations


Required Skills/Knowledge:

  • Deep understanding of marketing, partnership strategy and/or brand management
  • Ability to distill large amounts of fan research into actionable audience insights
  • Brilliant storytelling skills through written, verbal and visual communications
  • Ability to develop and execute cross-platform concepts
  • Understanding of visual attributes need to tell a persuasive, marketing story
  • Ability to speak the language of branding, marketing and business
  • Proven background in managing well-designed and highly polished deliverables
  • Strong organization skills, including attention to detail and ability to manage multiple projects and prioritize effectively
  • Desire to work in a collaborative environment and be a team player
  • Excellent computer skills (PowerPoint, Word, Excel); Photoshop experience preferred
  • Five+ years of related work experience
  • Experience in advertising/creative agency, brand management or content / media company
  • Varsity team-athlete experience favorable



Bachelors degree in Business preferred or relevant work experience


We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

Job Segment: Advertising, Branding, Brand Manager, Marketing