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Membership Lead, Next Gen Experience

REQ ID:  2301
LOCATION: 

New York, US

At the NBA, we’re passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans around the world.

As a global sports and media business, the NBA is so much more. While Basketball Operations runs the league’s on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world’s most recognizable companies, oversee the licensing of NBA merchandise, and handle a wide range of responsibilities that drive the NBA’s success.

 

Position Summary

The Next Gen Experience Group leads the strategy for the NBA’s global over-the-top product offerings and services. The offerings and services reach fans in 215 countries and territories around the world by delivering live games and original programming on almost any device. The content is offered in multiple languages and through a collection of packages including micro-transactions, giving fans the ability to purchase portions of a live game.

 

In order to elevate the fan experience, the Next Gen Experience Group is improving their digital platform with the goal of growing the frequency and duration of engagement, improving the game viewing experience and providing flexibility and customizations to meet the needs of the global NBA fan. The platform will power new experiences across devices allowing fans to consume personalized content while also having frictionless access to all components of NBA fandom including merchandise and fantasy!

 

The candidate’s primary responsibilities are to set the strategy and lead the new team responsible for building, growing and improving the NBA’s membership program. The program should be designed to encourage daily interaction, provide rewards and benefits and be the connective tissue for all core elements of being a NBA fan (e.g., content, merchandise). The elaborate project will require the candidate to recruit a new dedicated team that works dynamically within the organization to align efforts across Content, Marketing, Product, Engineering, Global Partnerships, Teams, Finance and Strategy. The candidate should possess both business acumen and exceptional problem-solving skills while exhibiting strong mentorship ability. The candidate must thrive in a fast-paced work environment and exhibit strong work ethic with an aptitude for team collaboration and communication. The ideal candidate is success-oriented and should have experience launching and operating a membership, loyalty or rewards program for a major brand.

Major Responsibilities:

  • Serve as a strategic thought leader for the NBA’s Direct-to-Consumer business
  • Lead ideation, concepting, development and optimization of NBA membership program centered around content
  • Present a high volume of complex information into a coherent strategy and plan to onboard key partners
  • Develop strategy to onboard and retain members while driving NBA subscriptions, services or brand extensions
  • Oversee and operate loyalty points structure and liability forecasting across key markets
  • Recruit and develop a working team across key functional areas
  • Develop process to conduct continuous quantitative and qualitative research and generate actionable requirements/next steps
  • Own, track and report on core membership success metrics along with insights and hypothesis for additional opportunities
  • Partner with Marketing on developing go-to-market and acquisition strategies
  • Collaborate with Team Marketing and Business Operations, Global Partnerships, Product and Strategy on building an ecosystem for NBA teams and partners to participate with the NBA membership program
  • Partner closely with broader Product and Content organizations to ensure a cohesive user experience
  • Liaison with Strategy, Finance and Legal to ensure global compliance

Required Skills/Knowledge/Experience

  • 10+ years growing a membership, loyalty or rewards business in multiple channels
  • Experience working in an entrepreneurial environment
  • Experience with omni-channel marketing and driving member acquisition
  • Hands on experience working with business development and/or corporate strategy groups
  • Experience reviewing and working with large data sets, models and forecasting documents
  • Previous hiring and management experience of high performing teams comprised of internal and external resources
  • Experience with preparing and managing an annual budget
  • Experience communicating (written and presentation) to senior level executives
  • Strong attention to detail and ability to simultaneously manage multiple sub-projects

 

Educational Background Required

  • MBA / Bachelor’s degree in related field required

 

 

 

We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.


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