Media Sales Strategic Planning Lead

WORK OPTION: The NBA currently provides eligible employees the option of working remotely one day per week. 

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  Built around five professional sports leagues:  the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.  NBA rosters at the start of the 2023-24 season featured a record 125 international players from 40 countries and territories.  NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms.  NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness. 
 

Position Summary:

This role is responsible for setting the pricing and planning of assets under the NBA Media sales portfolio. The position will work closely across the Global Partnerships team and finance teams, and a myriad of internal departments across the NBA.

Major Responsibilities

• Focus on driving yield through effective pricing and inventory forecasting across the NBA-owned & operated portfolio.
• Manage forecasting and reporting needs across media assets, including media revenue pacing and analysis to senior management.
• This lead will gain weekly alignment on estimates with research and insights teams to manage media sales and ad product issues
• Designate market rates and manage sell-through levels across digital and linear with the needs of the business.
• Possess the ability to detect trends in the marketplace to identify new cross-platform pricing and packaging strategies.
• Create, track, and facilitate the implementation of digital media plans for NBA Partners and the overall marketplace
• Collaborate with Finance, Ad product, Ad ops, and Sales to control inventory flow, ad formats, assignment, and pricing in line with the NBA’s financial goals
• Partner with 3rd party Operations/ Sales teams to improve monetization of digital media assets within VOD and Display inventory
• Partner with Research, Product & Technology teams on enhancements that improve our ability to execute and deliver on media campaigns across the portfolio.

Required Education/Professional Experience:

• Bachelor’s degree
• Minimum of 10 years of experience with a focus on sales strategy across linear and digital platforms.

Required Skills/Knowledge Attributes:

• Strong understanding of the media sales environment with a focus on alternative ad models and multi-platform packaging.
• Experience leading a team with the ability to thrive in a fast-paced and collaborative environment.
• Experience working with C-level executives and cross-functionally across all levels of management.
• Must have good financial and analytical skills and be adept at prioritizing in a dynamic environment.
• Experience in category analysis, asset development, and financial planning.
• Must possess strong interpersonal and communication skills and deliver a collaborative approach to the business issues at hand.
  
  

Salary Range: $175,000 - $195,000

Job Posting Title: Director 

The NBA does not accept unsolicited resumes from search firms or any other third parties. Any unsolicited resume sent to the NBA will be considered NBA property, and the NBA will not pay a fee should it hire the subject of any unsolicited resume. 

The NBA considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law.

The NBA is committed to providing a safe and healthy workplace.  To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  Built around five professional sports leagues:  the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.  NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries.  NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.