Manager, Media Partnerships

WORK OPTION: Hybrid

The NBA is committed to providing a safe and healthy workplace.  To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

Position Summary
This role will lead strategy, development, ideation, pricing, planning, and execution of media sales and media innovation across the NBA, WNBA, G League, USAB media ecosystems. 

Major Responsbilities

• This position will develop financial forecasting for sales strategies across multiple platforms including but not limited to linear, digital, social, etc.
• Responsibilities will include setting modeling revenue streams through data insights, pricing optimization, and adjusting offerings to meet marketplace demand
• This position will use analytics and research insights to inform overall monetization of NBA media, including forecasting and updating revenue goals
• This person will guide revenue strategies via development of OI models and revenue forecast reports for assets, such as digital media, commerce executions, and virtual signage.
• This person will manage relationships with vendors and/or external business partners to enhance assets throughout NBA media ecosystem
• Develop and leverage existing relationships with publishers, vMVPDs, programmatic vendors, and supply partners
• Individual will work to develop personalized and targeted integrations across the NBA’s first party data, social media, digital, and linear and lead coordination with various sellers and brands
• Individual will lead Research efforts for media deliverables including creating vendor agreements and communication across internal and external constituents
• Individual will be a conduit to internal Research team and external vendors, helping to showcase to marketing partners the success of NBA content performance across the linear, digital, and social media landscape
• Monitor, track, and contribute to share key media deliverables and performance metrics for partners across owned and operated media platforms
• Individual will work with NBA marketing partners, providing white glove service to help them achieve their media goals across the NBA’s full suite of media opportunities
• Keep up to date with digital marketing industry, publisher strategies in the sport space and programmatic platform updates to help advise potential business strategies
• Contribute to the Media Partnerships group's goal of finding innovative ways to integrate within new and emerging media platforms
• Demonstrate proficiency in the overall media business from the media, agencies, marketing, and fantasy and gaming headlines on a regular basis
• Creatively conceptualize to demonstrate expertise amongst media industry solutions and understanding of brand goals
• Proactively share sales wins and application of media trends across internal and external contacts

Required Education/Professional Experience 

• 4-6 years of experience in media planning at a media publisher, consulting agency, social company or media agency
• Bachelor's Degree or higher
• Work experience within either consulting firm, agency, brand, entertainment, or sports property
• Expert knowledge of CPMs, reach & frequency, GRPs, impressions, duplication, and standard media planning metrics

Required Skills/Knowledge Attributes

• Outstanding organizational skills, including the ability to handle multiple projects; attention to detail
• Excellent verbal and written communication skills
• Ability to interact positively and work effectively with internal and external constituents
• Ability to think creatively and conceptualize ideas for partners
• Ability to intake feedback and apply it across responsibilities
• Excellent digital literacy (PowerPoint, Word, Excel)
• Executive presence; strong project management, organizational, and presentation skills

Salary Range: $100,000 - $125,000 

We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.