Manager, Media Partnerships

REQ ID:  10347

New York, NY, United States of America(US), 10022

WORK OPTION: 4 days/week in the NY office


The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

Job Summary

This role will lead strategy, development, ideation, pricing, planning, and execution of Virtual Signage sales and media innovation across the NBA, WNBA, GLeague, USAB media ecosystems


Major Responsibilities

  • This position will oversee the league's efforts for Virtual Signage sales strategy across multiple platforms including but not limited to linear, digital, social, etc.
  • Virtual Signage responsibilities will include setting pricing guidelines, building packages and sales materials, adjusting offerings to meet marketplace demand
  • This position will utilize analytics and research insights to inform overall monetization of Virtual Signage, including forecasting and updating revenue goals 
  • This person will guide revenue strategies via development of OI models and revenue forecast reports for assets, such as virtual signage.
  • This person will negotiate and manage relationships with vendors and/or external business partners to enhance Virtual Signage throughout NBA media ecosystem
  • Individual will lead Research efforts for Virtual Signage including creating vendor agreements and communication across internal and external constituents 
  • Create and execute multiplatform virtual signage plans, with a skill set that requires a strong customer-service focus
  • Individual will work to develop personalized and targeted virtual signage integrations across social media, digital, and linear and manage coordination with various sellers and brands
  • Collaborate closely with various internal and external stakeholders to ensure virtual signage needs are consistently met
  • Monitor, track, and contribute to share key media deliverables and performance metrics for partners across owned and operated media platforms,
  • Contribute to the Media Partnerships group's goal of finding innovative ways to integrate within new and emerging media platforms
  • Provide updates on state of the media business for best in-class virtual signage solutions to inform NBA sales strategy
  • Demonstrate proficiency in the overall media business from the media, agencies, marketing, and fantasy and gaming headlines on a regular basis
  • Creatively ideate to demonstrate expertise amongst media industry solutions and understanding of brand goals
  • Proactively share virtual signage wins and application of media trends across internal and external contacts


Required Education/Professional Experience

  • 4-6 years of experience in media planning at a media publisher, consulting agency, social company or media agency
  • Bachelor's Degree or higher
  • Work experience within either consulting firm, agency, brand, entertainment, or sports property
  • Expert knowledge of CPMs, reach & frequency, GRPs, impressions, duplication, and standard media planning metrics


Required Skills/Knowledge Attributes

  • Outstanding organizational skills, including the ability to manage multiple projects; attention to detail
  • Excellent verbal and written communication skills
  • Ability to interact positively and work effectively with internal and external constituents
  • Ability to think creatively and conceptualize ideas for partners
  • Ability to intake feedback and apply it across responsibilities
  • Excellent digital literacy (PowerPoint, Word, Excel)
  • Executive presence; strong project management, organizational and presentation skills



Salary Range: [[$100,000 - $125,000]] 

The NBA does not accept unsolicited resumes from search firms or any other third parties. Any unsolicited resume sent to the NBA will be considered NBA property, and the NBA will not pay a fee should it hire the subject of any unsolicited resume. 

The NBA considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law.


About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  Built around five professional sports leagues:  the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.  NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries.  NBA Digital’s assets include NBA TV,, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

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