Growth Manager, Acquisition Marketing

REQ ID:  10269

New York, NY, United States of America(US), 10022

The NBA is committed to providing a safe and healthy workplace.  To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.


Position Summary:

This position is part of a growing Media Strategy & Growth team that aims to discover, inspire, and engage fans worldwide. The Growth Manager, Acquisition Marketing will support global marketing initiatives for NBA’s product offerings and features to grow fandom, consumption, and subscriptions across NBA League Pass, NBA App, and membership programs. Successful candidates will be able to support the development and execution of digital marketing campaigns across institutional media and other paid channels and third-party partnerships, focusing on scaling a global affiliate program and building out tentpole and continuity marketing programs. You are comfortable analyzing data to develop marketing insights and make informed business decisions. Success in this role requires a commitment to learn and collaborate with several cross-functional partners and external vendors.



  • Support the Partnerships Lead and Acquisition Team Leader with all aspects of campaign management, including implementation, creative production and trafficking, campaign optimizations, budget pacing, and reporting across owned and institutional media.
  • Assist with the creative development process for app store and affiliate program deliverables, including production, translations, and copy creation through to delivery and completion execution.
  • Build affiliate and partner communications for review, including tentpole newsletters.
  • Support App Store Optimization strategy through delivery and production of custom product page creative testing.
  • Monitor app store marketing and keyword rankings using analytic tracking and reporting tools.
  • Work with internal/external partners to create, update, and distribute broadcast spots throughout the season.
  • Work with many stakeholders to produce and update in-arena placements, including in-game reads and courtside signage.
  • Contribute and inform marketing briefs for NBA direct-to-consumer initiatives based on institutional marketing opportunities.
  • Liaise with NBA Teams to provide custom creative assets as needed across the season to drive League Pass acquisition.
  • Manage tracking and attribution process of NBA team marketing efforts and monitor performance.
  • Collaborate cross-functionally with internal teams to inform key stakeholders on affiliate program performance.
  • Partner with regional teams and provide reporting on international affiliate publisher relationships.
  • Assist in preparing and delivering partner business reviews for key internal and external stakeholders.
  • Develop upcoming personalization strategies and audience segmentation to optimize marketing execution with customized creative for partner and institutional campaigns.
  • Partner with Finance to process vendor invoices and ensure accurate monthly record-keeping and billing reconciliation.
  • Conduct industry trend research relating to best practices and the latest products and services to identify potential opportunities to scale performance.



  • 3-5+ years of digital marketing experience with knowledge of paid media
  • Heavy experience with creative production and trafficking
  • ASO experience is a plus
  • Ability to thrive in an ambiguous, fast-paced setting without ready-made processes
  • Collaboration skills and ability to work optimally within a matrixed organization to influence and drive results with key business partners.
  • High level of accuracy and attention to detail, particularly with complex campaign setups across multiple languages and regions
  • Experience with direct response campaigns and a basic understanding of digital marketing ecosystems
  • Proficient with Microsoft Suite (Outlook, Excel, PowerPoint, SharePoint)
  • Excellent written and presentation skills
  • BA/BS required


Salary Range: $90,000 - $110,000 


We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.


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