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Global Media Insights Analyst

REQ ID:  6541
LOCATION: 

New York, New York, US, 10022

 

At the NBA, we’re passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans around the world.  As a global sports and media business, the NBA is so much more. While Basketball Operations runs the league’s on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world’s most recognizable companies, oversee the licensing of NBA merchandise, and handle a wide range of responsibilities that drive the NBA’s success.

 

The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

 

 

Position Summary: 

 

The Global Media Insights team is the NBA’s internal media research group which works across multiple departments within the league office to help inform key stakeholders on the viewership landscape and trends. As the Global Media Insights Analyst, you will be an integral member of the Global Media Insights team, helping to serve a diverse portfolio of internal stakeholders. You will be expected to interpret media research data and turn them into actionable insights which will help inform key tactical and strategic initiatives across the NBA. In joining this team, you will help to contribute to continuous learning, insightful analysis and innovation with an unrelenting focus on serving your stakeholders. 

 

Major Responsibilities: 

 

  • Pull viewership analytics from a variety of sources in order to provide data-driven intelligence 

  • Analyze, interpret and craft stories on viewing patterns, national/local markets, trends and competitors, etc.  

  • Demonstrate expertise and in-depth knowledge of Nielsen’s methodology and systems 

  • Know and understand the competitive landscape and trends within the TV landscape 

  • Be able to communicate complex data-driven insights into digestible PowerPoint slides, reports and/or emails 

  • Responsible for answering ad-hoc requests 

  • Provide support and act as a back-up for the other Global Media Insights team members 

  • Perform quality assurance checks on all internal and external reports 

 

Required Skills/Experience: 

 

  • 3-5 years of experience Media/TV audience research experience 

  • Required to have advanced experience with TV research data analytic tools, such as Npower, NNTV and NLTV 

  • A working knowledge of third-party software systems (Star Media, ComScore, Lake5, Google Analytics, Adobe Analytics) is a plus 

  • Be a storyteller – know how to turn data into actionable, strategic insights 

  • Must be numbers savvy 

  • Strong attention to detail and accuracy 

  • Proficient in Microsoft Excel, PowerPoint and Word 

  • Strong organizational, verbal, presentation and written skills 

  • Analytical thinker 

  • Ability to effectively collaborate with team members and internal clients 

  • Be able to multi-task while meeting deadlines 

  • Have a passion for sports, media and data  

 

Education: 

 

  • Bachelor’s Degree, preferably in a quantitative field 

 

We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

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