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Fan & Consumer Insights Analyst

REQ ID:  6601

New York, New York, US, 10022

At the NBA, we’re passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans around the world.  As a global sports and media business, the NBA is so much more. While Basketball Operations runs the league’s on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world’s most recognizable companies, oversee the licensing of NBA merchandise, and handle a wide range of responsibilities that drive the NBA’s success.


The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.




Position Summary:


This position will support of a variety of Marketing & Partner Insight functions, including the design, execution and analysis of custom research projects, tracking brand health, informing and optimizing marketing initiatives, measuring and tracking the impact of partnerships, as well as supporting organizational strategy and innovation with actionable insights. By working closely with the Fan & Partner Insights Senior Lead you will be helping develop and support NBA's growing global business.


Major Responsibility:


  • Help support the Fan & Partner Insights team initiatives, working closely with the Fan & Partner Insights lead
  • Be an established expert and go-to-resource for fan insights utilizing both primary and syndicated resources to support marketing strategy, new business and partner renewal initiatives
  • Work closely with key stakeholders across internal business units including League Marketing, Global Partnerships, Affiliate Leagues, Global Regional Teams and TMBO/Teams to understand needs, define objectives, design methods and mine resources to deliver desired results
  • Support the design, execution, analysis, interpretation and reporting of primary market research studies
  • Write questionnaires, program/script surveys, analyze and create reports that draw out meaningful insights to help inform strategic decisions
  • Help manage relationships with research agencies
  • Visualize and story tell with data to articulate narratives around NBA fans
  • Present insights to stakeholders across business units
  • Distribute regular and ad hoc reports with actionable insights in response to requests for research using robust data sets
  • Management and optimization of the NBA Brand Tracker to track brand health, inform strategy across business units and track impacts of business initiatives over time
  • Support marketing creative concept, pre and post testing need for both domestic and international linear and digital assets
  • Provide fan and market insights utilizing syndicated resources including MRI/Simmons, YouGov, Global Web Index and other third-party data sources available. Act as a strategy consultant in support of new business teams, proactively helping to identify potential partnership opportunities and build compelling stories while prospecting for potential partners and target accounts
  • Utilize data analytics software platforms, such as Telmar, Simmons Insights, Toluna Insights and GWI survey portals, to mine and analyze both syndicated and primary data sources Help develop and maintain dashboards using data visualization tools to help concisely summarize, visualize and build compelling storylines with data to articulate narratives around NBA fan profiles, brand health and partner brand/category engagement
  • Help support Partnership Measurement strategy including conducting primary research such as partnership health trackers, amplification studies and media valuations
  • Monitor fan and consumer trends to identify and develop insights with adaptations for NBA strategy, such as audience monetization, content consumption behavior, partnership effectiveness, etc
  • Identify opportunities to expand capabilities through exploring new vendors, methodologies and tools/resources
  • Work collaboratively with other areas of the Research & Insights Team to provide more holistic insights around fan profiles and partnership effectiveness


Required Skills/Knowledge:


  • A minimum of 5 years of market research experience
  • Experience conducting primary research projects both using quantitative and qualitative methodologies
  • Experience mining & analyzing syndicated research resources - i.e. GWI, MRI-Simmons, YouGov, ComScore, Nielsen etc
  • General experience with crosstab programs and/or software e.g. Telmar Experience using & managing Research Communities
  • Experience programming/scripting surveys using professional research survey software
  • Exceptional analytical, quantitative, problem-solving and critical thinking skills
  • Experience conducting research & analyzing consumer data across multiple sources to identify trends
  • Excellent communication/presentation skills
  • Ability to be flexible & adaptive is a must
  • Proactive, thorough, detail-oriented, creative, curious and highly organized
  • Must be a team player A passion for understanding consumer behavior Strong verbal and written communications skills with ability to convert complex findings and large data sets into insightful, concise and easily digestible reports and presentations
  • Able to visualize and tell compelling stories using a range of data sources
  • Strong MS Office skills including Word, Excel, and PowerPoint Ability to learn new tools quickly and often independently with minimal formal training Exceptional stakeholder management skills Digital marketing knowledge/experience is a plus Sports landscape knowledge is a plus




  • Bachelors degree


We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

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