Share this job

Digital Products Lead - NBA G League

REQ ID:  5338

New York, New York, US, 10022

At the NBA, we’re passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans around the world.

As a global sports and media business, the NBA is so much more. While Basketball Operations runs the league’s on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world’s most recognizable companies, oversee the licensing of NBA merchandise, and handle a wide range of responsibilities that drive the NBA’s success.


Position Summary:

The Digital Products Lead will oversee the management of G League digital products and initiatives across all platforms. S/he will develop a roadmap outlining the league strategy and vision. This is a cross-functional role that will partner closely with the Information Technology Department as well as the Global Content Media Distribution group. This role will also work closely with the G League Head of Content, Head of Marketing, and Head of Partnerships to ensure we maximize commercial opportunities across all platforms.


Major Responsibility:

  • Define, represent and communicate product vision and strategy to all stakeholders
  • Leverage leadership, experience, industry knowledge and expertise to drive innovative ideas, collaborative solutions, and delivery of market-leading products and experiences
  • Assess and identify product development and enhancement opportunities, including user interface (UI) and experience (UX) across all platforms (e.g., desktop & mobile web, app, connected devices, etc.)
  • Own the product roadmap and manage product lifecycle from concept to launch/delivery and implementation
  • Develop and oversee budgets, forecasts, and metrics to track and measure progress
  • Collaborate with Head of Marketing to develop rollout and fan-facing communications (e.g., education, awareness, promotional, positioning, pricing if applicable, etc.)
  • Build processes to deliver products that support G League priorities and business goals


Required Skills/Knowledge:

  • 8-10 years of experience managing digital products and/or technology
  • Experience managing multiple projects, setting and shifting priorities, and meeting deadlines in a fast-paced work environment
  • Results-driven and audience/consumer-minded with a track record of achievement
  • Excellent negotiation, communication, and presentation skills
  • Thorough understanding of existing and emerging business, market, and consumer trends across the sports industry as well as other sectors
  • Ability to work cross-functionally in a global, matrix organization



Bachelor's Degree Required


We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

Job Segment: User Experience, PLM, Technology, Management