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Digital Content Strategist

REQ ID:  7584

New York, New York, US, 10022

At the NBA, we’re passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans around the world.

As a global sports and media business, the NBA is so much more. While Basketball Operations runs the league’s on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world’s most recognizable companies, oversee the licensing of NBA merchandise, and handle a wide range of responsibilities that drive the NBA’s success.


The NBA is committed to providing a safe and healthy workplace.  To safeguard our employees and their families, our visitors and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19, including having received a booster when eligible. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief,practice, or observance.


Position Summary:

This position is part of a growing Digital Content Strategy & Business Intelligence team whose mission is to provide data-backed direction on how the NBA can best exploit content in pursuit of its business goals. In this specific role, your responsibility will be to leverage data to develop and optimize a global content strategy that ladders up to both regional and global objectives, including monetization, DTC growth and engagement. Success in the role requires the ability to project manage multiple initiatives simultaneously across several stakeholders.

Major Responsibility:

Develop and provide a data-driven framework for an evolving global content strategy that supports the NBA's regional and global digital content objectives Research platform trends (i.e. new social platform features, DTC consumption patterns), competitive performance across brands and creators, and user behavior to inform NBA's holistic content strategy approach. Perform data modeling and analysis - working with financial data, content consumption data and other inputs - as part of long-term strategy work Curate and synthesize fan research to inform cross-platform content strategy across web, app, DTC and social Research and analyze global content performance by content type, platform, demographics, etc. to drive critical decision-making Provide thought leadership and project management across strategic initiatives (e.g. continued development of the NBA's digital content creator network) Develop content testing frameworks to better standardize and optimize localized and original content development efforts globally Communicate insights and recommendations to leadership in a clear and concise manner

Required Skills/Knowledge:

  • 5+ years working in an analytical, research, strategy or content marketing role
  • Demonstrated ability to project manage, conduct data analysis, deliver actionable insights, and work directly with stakeholders to implement and measure recommended actions
  • Technology-savvy with an understanding of evolving media and content landscape globally
  • Knowledge of and experience with social media and digital analytics, listening and measurement tools is a plus (i.e. - Adobe, CrowdTangle, YouTube Analytics, etc.)
  • Experience with data visualization platforms such as Tableau and Power BI is a plus.
  • Knowledge of basketball and a passion for the NBA and sports is helpful and welcome

Education:Bachelor's degree


We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

Job Segment: Content Strategy, Data Modeler, Business Intelligence, Project Manager, Data Analyst, Marketing, Data, Technology