Digital Content Analyst

WORK OPTION: The NBA currently provides eligible employees the option of working remotely one day per week  

Position Summary:

At the NBA, we’re passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans around the world. As a global sports and media business, the NBA is so much more. While Basketball Operations runs the league’s on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world’s most recognizable companies, oversee the licensing of NBA merchandise, and handle a wide range of responsibilities that drive the NBA’s success.

Major Responsibilities:

• Research and analyze the NBA's content performance with a specific emphasis on the NBA's Social Platforms (Instagram, X, TikTok, YouTube, Facebook, etc) & DTC platforms (NBA App,| NBA.com, connected devices)
• Assist in daily, weekly, and ad hoc reporting of content performance across NBA DTC & social assets
• Identify and communicate key insights to the Content Publishing & Global Partnership teams to optimize NBA's owned content & social content performance across site, app, and connected devices
• Must also be able to translate these same complex insights to leadership in a clear and concise manner
• Develop statistical models and data-based frameworks to measure the impact of live & non-live game content on acquisition and retention within our DTC products
• Partner with data strategy teams on the development of automated content performance dashboards within Tableau and Hex
• Utilizing Jira & Confluence to track ongoing tickets/work and document processes, knowledge base, etc

Required Experience/Knowledge Attributes:

• Experience with/ BI Tools/Data Visualization Tools such as Tableau, Power BI, Looker, Mode, etc
• A willingness/eagerness to learn
• Exposure to Python or R is a plus
• Experience working in project management solutions such as Jira and Confluence
• Detail-oriented data background and exemplary analytical skills
• Ability to work within demanding timeframes in a dynamic environment
• Passion for the NBA is a plus

Salary Range: $90,000 - $105,000 

Job Posting Title: Manager 

We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.

The NBA is committed to providing a safe and healthy workplace.  To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.