DTC Strategy & Analysis

WORK OPTION: Remote eligible; preferred 4 days a week in the NY office

The NBA is committed to providing a safe and healthy workplace.  To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

Position Summary

The Direct-to-Consumer (DTC) Strategy & Analysis team is a key part of the NBA’s DTC Monetization group. The Monetization group focuses on driving growth of the NBA’s digital DTC business globally (including League Pass subscriptions, NBA ID membership, and overall digital platform), by using data-driven insights and decision making. They work dynamically within a matrix organization to align efforts across Marketing, Content, Product, Membership, Finance and Partnerships, among others.

The DTC Strategy & Analysis team plays a key part in growing the global direct-to-consumer business at the NBA. They own forecasting efforts to advise senior leadership on key strategic decisions, they lead long-term business planning and performance tracking, and help drive ad hoc special projects. This includes preparing complex financial models, presentation materials, industry peer group comparisons, evaluation of new business opportunities, and other analyses as needed. In collaboration with DTC team members and senior leadership alike, this function helps guide strategic decision making, using data-driven insights to fuel growth. The ideal candidate has a firm understanding of all the critical metrics relevant for a DTC business and accounts for them accordingly when performing analyses and influencing decision making.

Major Responsibilities

• Perform financial & strategic analyses to advise senior leadership on the strategic direction of the NBA’s global Direct-to-Consumer (DTC) subscription business

• Develop complex forecasting models at global, regional and market levels with limited oversight, to provide insights and analysis to grow the DTC business across subscription, advertising, partnerships and other monetization streams

• Analyze trends in key performance indicators including all areas of revenue and expenses, pricing and packaging, user acquisition, engagement, and retention – and aid in the development of high impact strategic initiatives to capitalize on opportunities and mitigate risks

• Collaborate with cross-functional stakeholders to seamlessly integrate DTC analyses into broader, department / league-wide initiatives, and influence strategic direction

• Prepare compelling presentations to communicate business performance to senior leadership as well as regional and department heads.

• Lead performance tracking against departmental and company goals through the creation and distribution of pacing, reforecast and presentation materials on a regular cadence

• Perform ad hoc analyses to drive high impact decisions and/or set targets for key initiatives and analyze subsequent performance

• Analyze complex financial information across industry comps to serve as benchmarks for internal analyses and inform strategy

Required Education/Professional Experience

• 3-5 years of relevant work experience in e.g. Investment Banking, Strategy Consulting, Private Equity, Media, and/or Tech industries

• Work experience with subscription-based media or other DTC businesses preferred

• Bachelor’s degree or equivalent

Required Skills/Knowledge Attributes

• Outstanding financial modeling and problem solving skills

• Passion for and knowledge of media landscape and sports content

• Ability to drive workstreams forward with limited guidance and to apply a high-level, strategic perspective

• Highest standards of accuracy and precision; highly organized

• Curiosity and drive to uncover root causes of unexpected outcomes

• Flexible and adaptable working style; can easily accommodate changes in priorities while managing toward broader goals

• Excellent interpersonal, communication and presentation skills; ability to explain and defend analyses, and distill complex information into digestible insights for a variety of audiences

• Ability to build effective relationships and work well with a wide variety of people across functions and levels, including ability to work directly with senior level executives

• Unquestionable personal code of ethics, integrity, diversity, and trust

• Proficiency in Excel, PowerPoint, and Word

Salary Range: $130,000 - $155,000 

We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.