Share this job

Consumer Products & Gaming Partnerships

REQ ID:  5340

New York, New York, US, 10022

At the NBA, we’re passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans around the world.

As a global sports and media business, the NBA is so much more. While Basketball Operations runs the league’s on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world’s most recognizable companies, oversee the licensing of NBA merchandise, and handle a wide range of responsibilities that drive the NBA’s success.


Position Summary:

This position will manage various elements of the video game and consumer product businesses at the NBA. Job responsibilities include the day-to-day management of video game and mobile gaming partners, overseeing consumer product licensees and driving business development across the team's licensing portfolio.


Major Responsibility:

Provide overall partner management across the NBA's gaming and digital product partnerships, including:

  • Manage various gaming and digital product partnerships that span several categories of the NBA's business including console video games, mobile games and emerging digital products
  • Lead partner-driven initiatives and programs that span marketing, media, retail and event activations
  • Oversee digital product and game development
  • Provide end-to-end management of in-game and marketing approvals
  • Liaise with internal stakeholders to achieve gaming partner objectives (e.g., PR, events, marketing, media, global retail development, social responsibility, etc.)
  • Execute strategies to further grow the league's video game business and enhance our gaming and digital product offering globally
  • Prepare meeting materials, meeting notes, presentations, recap materials and key client communications

Own licensing relationships and business development within consumer products categories, including:

  • Manage existing consumer products licensee relationships via product approvals, supporting sell-in at retail, aiding with marketing strategy, and oversight of reporting and licensee financials
  • Lead and execute renewal negotiations with portfolio of consumer products licensees
  • Support the NBA's trading card business through day-to-day partnership management including product approvals and marketing, and contribute to the overall growth strategy by identifying ways to further build the business globally
  • Drive new business by proactively seeking out and engaging with potential new consumer products and gaming licensees across traditional, non-traditional and emerging mediums
  • Serve as an expert on the league's IP and identity guidelines and processes
  • Conduct industry research and market intelligence on key category trends and competitor activity; track pipeline activity, build recommendations to grow strategic pillars of the consumer products business and support active new business conversations


Required Skills/Knowledge:

  • 2-4 years professional experience in relevant field (gaming, licensing, partnership management, brand management)
  • High competency level with Word, Excel, PowerPoint
  • General knowledge of gaming industry
  • Understanding of partnerships business
  • Sharp eye for detail and high level of organization
  • Motivated go-getter with demonstrated ability to self-start
  • Strong time-management and multi-tasking skills
  • Excellent interpersonal and communication skills
  • Staunch work ethic and team player
  • Enjoys fast paced and challenging work environment



Bachelor's degree in Marketing, Business, or Communications or relevant experience preferred


We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

Job Segment: Business Development, Brand Manager, Branding, Sales, Marketing