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Campaign Analytics Lead

REQ ID:  5396
LOCATION: 

New York, New York, US, 10022

At the NBA, we’re passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans around the world.

 

As a global sports and media business, the NBA is so much more. While Basketball Operations runs the league’s on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world’s most recognizable companies, oversee the licensing of NBA merchandise, and handle a wide range of responsibilities that drive the NBA’s success.

 

Position Summary: The NBA is seeking a Senior Director-level Campaign Analytics Lead to join a growing Marketing team with the mission to discover, inspire and engage fans around the world. The Campaign Analytics Lead will partner closely with the VP, Media, and will be responsible for leading campaign measurement across paid, institutional, and CRM channels, as well as working with analytics groups across social, growth, broadcast, creative insights, and data infrastructure. This person should possess extensive experience and expertise with all facets of channel measurement: especially linear, email, and digital but also including offline and non-traditional/experiential platforms. This person needs to have deep knowledge of brand lift and TV viewership attribution, along with cross-platform fan engagement value. Outside of traditional measurement solutions, we are looking for an innovative thinker who pushes the boundaries of what is measurable. This individual contributor will also need to show prowess at shaping large amounts of data inputs into clear performance narratives. They will also help manage the media and analytics agency relationship.

 

The ideal candidate is expected to build strong strategic plans based on qualitative and quantitative research. They should possess a strong knowledge and understanding of the digital space and be able to develop strategic implications from collective data sources. The role also requires strong communication skills and the ability to succinctly articulate strategies, insights and supporting rationale for all media decisions. This candidate should also have a strong understanding of the global media landscape with strong comprehension of the digital environment.

 

Major Responsibilities:

  • Owner of campaign reporting across paid, institutional/broadcast, and CRM
  • Able to sift through data across all channels and build clear performance narratives for C-suite level consumption
  • Be fully ingrained in the media team's work, ensuring all plans and optimizations are informed by measurement and learnings across channels
  • Work with the larger Marketing and Strategy teams to ensure all campaigns deliver on business KPIs
  • Identify performance trends by channel and work to build a holistic strategy and how all channels work together within the media mix to deliver on goals most effectively
  • Work closely with agency and media partners by evaluating, understanding, analyzing and optimizing media campaigns
  • Push for cutting edge, first-to-market measurement testing 
  • Stay up to speed on the measurement vendor space and inform Media's tech stack
  • Work with channel owners on continual A/B testing opportunities
  • Collaborate with the Marketing Analytics team to put forth advanced analytics solutions, such as match market testing, MMM tests, etc.
  • Assisting Marketing Analytics on feeding data into holistic dashboards
  • Partner with creative and qualitative research teams to compare insights and ensure work that goes to market leverages pre-testing and historical learnings
  • Collaborate with analytics team members by monitoring and evaluating media performance that optimizes and monetizes advertising dollars at a greater efficiency
  • Lead strategic channel expansion through robust experimentation in new channels (affiliate, podcasts, new social channels, etc.) leveraging customer insights, A/B testing and creative optimization across the funnel
  • Partner with acquisition team and broadcast partner teams to coordinate efficiencies

 

Required Skills/Knowledge: 

  • 9 -12 years of work experience in campaign measurement, with a strong focus on linear TV
  • SQL proficiency preferred
  • Media agency and/or tune-in experience preferred
  • Experience driving analytical insights for senior level consumption
  • Expertise understanding, measuring, and reporting on brand lift, incrementality & attribution
  • Experience working at or with an external media agency is a strong plus
  • Excellent communication, presentation, and interpersonal skills with the ability to deliver high-quality written and verbal content
  • Ability to thrive in an ambiguous, fast-paced setting without ready made processes

 

Education:

  • Bachelors degree in related field preferred


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

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