Branded Content Manager - WNBA

WORK OPTION: 4 days per week in the New York, NY office

The NBA is committed to providing a safe and healthy workplace.  To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

Group Summary:

The WNBA is the hottest sports league on the planet. It has evolved to be the epitome of sport performance, cultural influence and depth of purpose. Featuring 15 teams (soon to be 16), the W is a unique sports property that combines competition and entertainment with a commitment to diversity and inclusion and social responsibility. Through its world-class athletes, the in-game fan experience, TV and digital broadcasts, digital and social content and community outreach programs, the league celebrates and elevates the game of basketball and the culture around it. WNBA Marketing is in constant evolution and rapid growth mode as the league, its teams, players, partners and fans demand more from the function.

Position Overview:

With the exciting and exponential growth of the WNBA, there is the opportunity to help set the foundation for branded content at the league and steward custom content for 40+ marketing partners of the league. The position will work closely with the Head of Content and content leads to develop branded content strategy and workflows while contributing to creative ideation and pitches. The ideal candidate will have both a passion for storytelling -- always seeking creative and innovative ways to deliver compelling content. They will also have an obsession for organization and process implementation – always aiming for stronger communication and collaboration across stakeholders. 

This is a historical time for the WNBA, and as a sports league, no day will be the same. So the ability to work in a fast-paced environment and take initiative will be critical, but met with opportunity to help grow the future of women’s sports.

Major Responsibilities:

• With the head of content help build strategy and process for branded content and liaise with Global Partnerships to create and strategize across our roster of partners to meet their brand objectives
• Development, implement and maintain branded content guidance and intake
• In partnership with content leads, help develop creative ideas pitches and executions for branded content across social, digital and original content and work closely with partnerships team on content planning and inventory for brand partners
• Work with social and digital teams on publishing calendar for branded content
• Ensure partner integration and be a thought partner in innovative and authentic ways to integrate brand partners into WNBA storytelling
• Work with internal teams to ideate and create unique video, photo and graphic content around WNBA partnerships that is optimized for each social media platform  
• Coordinate publishing of branded content posts with WNBA social and digital publishing team  
• Ability to assist with publishing on WNBA social and digital platforms when needed        
• Analyze metrics and optimize content to continue to increase views and engagement 
• Report on and track current branded campaigns performance 
• Research market trends and what content our fans are engaging with 

Required Skills/Knowledge:

• 2—5 year’s experience in Branded Content with particular focus on content management and development and demonstrated experience taking a concept from ideation to execution
• Deeply knowledgeable and passionate about the WNBA and its players, coaches, and teams Knowledgeable about all social media platforms and how to create content for each
• Understanding of how the WNBA’s marketing partners activate across social and digital platforms
• Ability to work on deadline and handle multiple tasks at once with a precise and detail-oriented approach 
• Great organization and communication skills 
• Willingness to work a flexible schedule as this position will include nights and weekends based on the WNBA calendar  
• Must be a team player who can work collaboratively 
• Experience and familiarity with project management platform such as Asana, Trello or Airtable
   

Salary Range: $95,000 - $100,000 

Job Posting Title: Manager 

We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.