PR & Communications Management

Position Summary/Justification
The PR & Communications Senior Manager will support NBA Africa’s efforts to enhance BAL brand visibility, drive fan engagement, and deliver impactful messaging across the continent. This role focuses primarily on managing all aspects of BAL PR and Communications, including media relations, executing communication campaigns, and supporting event communications to ensure alignment with organizational objectives.
Based in Dakar, Senegal, the role involves close collaboration with internal teams, media outlets, and external partners to amplify NBA Africa and BAL’s voice while maintaining brand consistency and credibility.

Major Responsibilities
•Media Relations: Manage relationships with media outlets, coordinate press releases, and secure positive media coverage across African markets
•Campaign Execution: Assist in developing and implementing integrated communication campaigns to promote BAL initiatives, events, and programs
•Event Communications: Oversee on-site media events and operations during the BAL season, including media outreach, credentialing, press conferences and media availabilities, and post-event coverage
•Storytelling: Develop compelling narratives about BAL players, programs, and fan experiences to enhance brand storytelling
•Content Creation: Collaborate with internal teams to create press materials, social media content, and communication assets
•Crisis Communication: Support the management of crisis communication plans, ensuring consistency in messaging during sensitive situations
•Monitoring and Reporting: Track media coverage and campaign performance, generating insights to improve future efforts
•Stakeholder Collaboration: Partner with marketing, content, and sponsorship teams to deliver cross-functional communication strategies

Required Skills/Knowledge
•Media Expertise: Strong understanding of media relations and storytelling techniques, with an established network of media contacts in Africa
•Project Management: Ability to manage multiple projects and meet deadlines in a dynamic environment
•Communication Skills: Exceptional written and verbal communication skills, including public speaking
•Crisis Management: Experience in handling crisis communication and maintaining brand reputation under pressure
•Team Collaboration: Proven ability to work with internal teams and external stakeholders to achieve common goals
•Language Proficiency: Fluency in English and proficiency in French is required

Experience Needed
•6–8 years of experience in PR and communications, preferably in sports, media, telecommunications or entertainment
•Demonstrated success in managing media relations and delivering integrated communication campaigns
•Experience working in African markets, with knowledge of local media landscapes across traditional and digital PR

Educational Background Required
•Bachelor’s degree in PR, Communications, Marketing, or a related field
•Professional certifications in PR or Communications are a plus