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Public Relations Professional, NBA India

REQ ID:  556

Mumbai, Maharashtra, IN, 400013

Position Summary:


This role acts as a key liaison between the marketing communications team and NBA India's functional teams including media distribution, merchandising, marketing partnerships, events, and basketball operations. Duties will include PR strategy planning and the flawless execution of all marketing and PR initiatives and assisting the marketing communications team in research and planning.This person will also be responsible for supporting all Corporate Communications efforts for the NBA in India.


Major Responsibility:


  • Work with NBA Asia Marketing Communications team on all PR matters for the India market
  • Day to day contact on all Marketing Communications matters in India
  • Support the Marketing Communications team at HQ in New York as necessary
  • Develop storylines for media coverage and successfully secure media coverage
  • Develop and manage relations with business, sports and lifestyle media in India
  • Support on all PR matters in India, including leading PR projects where necessary India liaison for all Social Responsibility activities by the NBA
  • Lead PR point person on site at events in market executing press conferences, media management and overseeing of PR agencies Oversee the daily gathering, preparation and distribution of news clips to internal and external constituents
  • Write press releases, in-depth messaging documents, and other press materials
  • Manage editorial calendars and identify opportunities for media coverage across business, marketing, and trade outlets
  • Research conferences and identify speaking opportunities for NBA executives Manage executive announcements and appointments
  • Develop relationships with key media in the market to seed stories that help grow the business Monitor assorted media for articles related to NBA partners and sports sponsorship trends.
  • Distribute relevant media clips to various business groups Update group media lists as necessary


Required Skills/Knowledge:


  • Proven experience in developing and executing successful PR campaigns, ideally for sports and entertainment properties
  • Experience working with PR agencies and managing projects
  • Ability to develop creative solutions
  • Highest ethics and integrity Exceptional judgment and decision making
  • Strong working knowledge of the NBA (its players, teams and history) and basketball and sport in general
  • Ability to function well in a matrixed environment
  • Strategic thinker - able to shape, develop and execute the PR strategy for India region. Must be highly motivated, proactive, self-starter, with high energy and team spirit.
  • Excellent written and oral skills in English and one other Indian language (Preferably Hindi)
  • Strong interpersonal, verbal and written communication skills
  • Multi-task and detail-oriented with the ability to work within demanding timeframes and a fast-paced environment
  • Ability to work independently and as part a team 5+ years' experience in PR (client or agency side) or applicable field, including relevant experience working in India Experience in the sports, entertainment or media industry a plus
  • Experience in international markets a plus
  • Successful track record in attaining and exceeding expectations
  • Agency management experience



  • Bachelor' degree or advanced degree - Marketing Communications/Public Relations focus a plus

Job Segment: Communications, Marketing Communications, Corporate Communications, PR, Marketing

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