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Merchandising Partnership Professional, NBA Asia

REQ ID:  9463

Hong Kong, Hong Kong, HK

Position Summary:

At the NBA, we're passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans around the world.

As a global sports and media business, the NBA is so much more. While Basketball Operations runs the league's on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world's most recognizable companies, oversee the licensing of NBA merchandise, and handle a wide range of responsibilities that drive the NBA's success.


This person will be integral to cultivating cross-team alignment and establishing an efficient and streamlined workflow throughout all phases of our business - from strategic planning, business development, partner onboarding and relationship maintenance. As part of the team, this person will also play a role in crafting the department's overall strategy, and lead initiatives that contribute to our business objectives. The ideal candidate is highly organized, analytical, solution-oriented, always aiming for efficiency and better productivity.



Major Responsibility:

Account Management:

  • Coordinate with licensing and retail leads in supporting account management duties such as brand assurance process via product approvals, marketing campaign review and business review submissions
  • Oversee partner onboarding by handling administrative and legal processes for brand & IP licensing and leading the transition to day-to-day operational support.
  • Track and manage key contractual obligations and work with the account executives and day-to-day contacts to ensure partner compliance.
  • Develop and track partner success metrics together with account leads across partnerships for product licensing (consumer products), brick-and-mortar and online stores, and third-party retailers.
  • Support data collection and analysis from partners for internal reporting and dashboards.

Business Development:

  • Support the identification of prospects and key company contacts for potential partnerships.
  • Create pitch materials and support sales process from negotiation to deal closing and relationships building with prospective partners and internal teams
  • Support the legal/finance due diligence process from start to finish for current and new prospects.

Market Research and Data Analysis:

  • Gather key market intelligence (e.g. industry developments, partner profiles, competitor movements, consumer and fan studies, etc.) and develop a centralized database for use in strategic planning, business development and account management
  • Provide deep analysis of web3/ entertainment/ gaming products around user acquisition, retention, monetization. Develop dashboards for decision makers, and support revenue forecasting and budgeting;
  • Collaborate with key stakeholders to communicate insights and recommendations in a clear and concise manner.


  • Provide general administrative support for the department (e.g. ticket requests, meeting organization, document preparation)


Required Skills/Knowledge:

  • 3+ years working experience, with roles in account management and business development support. Experience in merchandising or licensing a plus.
  • Bachelor's degree in Business
  • Tech-savvy, strong passion for merchandising & retail and the licensing & sport industry (brand IP licensing experience is an advantage);
  • Fluent in English.
  • Fluent in another Asian language a plus (Japanese, Korean, Indonesian, Vietnamese, or Chinese).
  • Demonstrated ability in organizing/analyzing data with Microsoft Excel and other applications.
  • The person must be able to communicate clearly and effectively, as the role entails liaising frequently with internal and external stakeholders.
  • He or she must possess good organizational skills to bring together different verticals under one cohesive workstream.
  • This person must be proactive and can think critically.

Location: Hong Kong or Singapore

Job Segment: Compliance, Data Analyst, Market Research, Administrative Assistant, Database, Legal, Marketing, Data, Administrative, Technology