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Media Programming Professional

REQ ID:  435

Hong Kong, Hong Kong Island, HK

Position Description: 

An opportunity to work with one of the most dynamic sports leagues in the world, where you will be leading the charge in further developing our programming strategy across Asia Pacific. As a key member of the team your contribution of creativity and intelligent use of content will help us win greater numbers of fans across the region. Travel will be a big part the role and experience in the Japanese market will definitely be a bonus.So if you are excited at the prospect of helping to make the NBA one of the top leagues in Asia, then this is the ideal position for you.


Major Responsibilities: 

  • Build up a keen understanding of the Japanese sports broadcast market
  • Work closely with our broadcast partners in Japan to create an effective programming strategy for NBA content
  • Study & analyze viewership data throughout the season to further optimize our programming strategy in Japan
  • Research the market situation for sports in different countries across Asia Pacific
  • Develop effective data-driven programming strategies for each market in Asia
  • Work closely with broadcast and digital partners to execute the most effective deployment of content for their platforms
  • Work with regional broadcasters and digital partners to distribute non-game content that runs on non-sport channels owned / operated by the partner
  • Maximize the usage and distribution of non-game content to engage casual fans across multiple genres (music, fashion, instruction, travel, etc.)
  • Develop and execute a programming, production acquisitions strategy for NBA Asia's digital youth platforms
  • Work with regional broadcasters to improve coverage, scheduling and production level of NBA games
  • Analyze conversation across social media and identify content strategies to increase traffic and engage our audience (on our NBA-controlled and licensee platforms)
  • Collaborate closely with other members of the Production & Programming Department, as well as NBA Entertainment to acquire & commission content that will be most successful in each market
  • Work with Global Content and Media Distribution and Marketing groups to maximize the impact of content through delivery to various NBA media outlets
  • Work under extremely tight deadlines, as well as handling of multiple projects simultaneously


Required Experience & Knowledge: 

  • 5+ years of programming management
  • Strong understanding of Asian media markets especially Japan and/or NBA content production and programming
  • History of developing programming solutions for TV and / or digital
  • Excellent command of both spoken and written English (Japanese and/or other Asian languages a plus)
  • Good communication and interpersonal abilities
  • Highly skilled and creative individual
  • Good organizational skills, strong editorial judgment, flexibility, ability to multitask
  • Interest in NBA, basketball and sports is a plus


Educational Background Required: 

  • BA/BS or MA in Communications, TV Production or degree in related field.

Job Segment: Media, Programmer, Information Technology, Marketing, Technology

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