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Head of New Business Development - Basketball Africa League (BAL)

REQ ID:  5082

Dakar, Senegal

Position Summary:

This position will play a key role in the continued growth and expansion of BAL by leading the sponsorship revenue aspect of BAL. The successful candidate will be implementing the new business development BAL strategy with a focus on new partnership development - prospecting, pitching, negotiating and securing new marketing partners. The role will require frequent travel throughout the Africa region, and will work closely with the leads of the BAL Media, Events and Marketing functions. They will also be tasked with creating new revenue streams as the fan base continues to grow. 


Major Responsibilities:

  • Drive the continued growth and expansion of the BAL business and revenues
  • Develop and implement a new business development strategy for BAL, in consultation with the President of BAL and the BAL Head of Commercial
  • Build relationships with senior-level decision makers at prospective sponsors, relevant marketing agencies, event management companies, and promoters to generate new partners and other new business opportunities
  • Create, present, sell, and execute integrated BAL programs and initiatives
  • Manage the entire sales process from proposal to deal memo submission and contract execution by liaising with other departments (Legal, Finance, etc.)
  • Adapt current NBA marketing programs and create new initiatives tailored to the BAL
  • Identify fan engagement opportunities to facilitate greater fan acquisition and one-to-one relationships with current fan base
  • Maintain a working knowledge of the sales and marketing activities of prospective partners as well as the general advertising, marketing, and technology landscape to understand potential client solutions
  • Maintain a database of highly valuable targets and opportunities
  • Monitor the activity of other sports and entertainment properties in the region


Required Skills / Knowledge:

  • Successful track record building business in Africa; must have strong understanding of the market and a network of relationships across all sectors of Africa's marketing and media landscape
  • High level connectivity - client side and sponsorship/marketing community in general
  • Ability to attain and exceed targets. This should involve delivering integrated programs that include media, print, interactive and event-based assets
  • Entrepreneurial approach with a strong understanding of business fundamentals
  • A track record of securing sponsorship contracts for rights holders in sports
  • Knowledge of TV and digital sales, merchandising and communications
  • Ability to develop creative solutions which will meet the objectives of prospective partners
  • Experience of working within a structured corporate environment Business knowledge - being up to date with business/market/industry trends
  • Working knowledge of digital and social media markets in the region
  • A thorough understanding of the sports landscape (basketball and NBA knowledge preferable)
  • Experience of working for a high profile global organization



  • Bachelor's degree required

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