WORK OPTION:

The NBA currently provides eligible employees the option of working remotely one day per week. 

This is a temporary position with an expected duration not to exceed 12 months 

Position Summary

• The NBA Latin America team is seeking a data-driven marketing specialist to lead the strategic execution of personalized fan communications across the region. This role will focus on CRM and email marketing, activating fan data via our Customer Data Platform (CDP), and providing media planning support. The ideal candidate will play a critical role in increasing fan engagement throughout the NBA season and driving monetization efforts through close collaboration with the Content and Revenue teams, with a particular focus on branded content opportunities across our owned and operated digital ecosystem. This position will be based in Mexico City.

Major Responsibilities

• Email Marketing & Fan Journey Activation
• Plan and deploy targeted email campaigns aligned with the NBA calendar, tentpole events, and culturally relevant LATAM moments.
• Build and optimize automated journeys and workflows that deliver localized, personalized content based on behavioral and preference data.
• Oversee the development of visually compelling email creatives, ensuring performance-driven design.
• Continuously monitor campaign results and optimize using KPIs such as open rate, CTR, conversions, and fan engagement.

• CRM & CDP Strategy (Braze & Snowflake)
• Manage deployment of multi-channel campaigns via Braze (email, push, WhatsApp).
• Use Snowflake to activate segmented fan data and maintain high standards of data quality and governance.
• Ensure campaign targeting is data-driven and aligned with unique audience segments across LATAM markets.

• Fan Segmentation & Insights
• Develop actionable fan segments using behavioral, demographic, and transactional data.
• Produce data-backed insights that inform content, marketing, and commercial strategies.
• Adapt fan activation strategies to key NBA season phases (Tip-Off, All-Star, Playoffs, Finals, Off-season).

• Monetization & Branded Content Collaboration
• Partner with Content and Revenue teams to identify and execute branded CRM campaigns.
• Support packaging and delivery of sponsor-integrated email and WhatsApp campaigns.
• Ensure all monetized campaigns are measurable, well-integrated, and aligned with NBA LATAM business objectives.
• Loyalty Program
• Data clean rooms

• Media Planning & Campaign Support
• Support paid media planning, asset readiness, and targeting strategies across platforms (Meta, Google, TikTok, etc.).
• Ensure consistent and integrated messaging across paid and owned digital channels.
• Contribute to post-campaign analysis and performance reporting of media efforts.

Required Skills/Knowledge

• Passionate about the NBA, players, teams, NBA ecosystem, and NBA/Basketball culture.
• Proficient in Braze and Snowflake or similar CRM/CDP platforms.
• Strong grasp of lifecycle marketing, fan journey mapping, and personalized campaign design.
• Solid understanding of paid digital media planning and platform performance (Meta, Google, TikTok, programmatic).
• Knowledge of branded content and monetization tactics across digital channels.
• Data-oriented mindset with the ability to translate insights into action.

Experience Needed

• 4–6 years of experience in CRM, email marketing, or lifecycle marketing within B2C industries such as sports, entertainment, e-commerce, or media.
• Proven experience managing fan or customer segmentation and personalization strategies at scale.
• Experience working cross-functionally with content, data, and commercial teams.
• Deep understanding of LATAM digital behaviors and audience preferences.
• Fluency in Spanish required; English proficiency essential; Portuguese is a plus.

Salary Range: MXN 1,100,000 - 1,400,000 

Job Posting Title: Project 

We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.

The NBA is committed to providing a safe and healthy workplace.  To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  Built around five professional sports leagues:  the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.  NBA rosters at the start of the 2023-24 season featured a record 125 international players from 40 countries and territories.  NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms.  NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.