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PR/Communications Professional, NBA China

REQ ID:  706
LOCATION: 

Beijing, Beijing, CN, 100025

Position Summary: Primary functions of the role include: implementing year-round targeted PR plans for NBA China's business units including but not limited to marketing partnerships, media distribution and merchandise business, PR efforts around marquee events/games, developing storylines, securing impactful media coverage, and drafting press materials and preparing backup information for executive interviews and speaking engagements.|Major Responsibility: Develop year-round communications strategy for NBA China's revenue-generating business teams. Work closely with business teams and partners to drive interest and awareness Secure media placements regarding the NBA's business development storylines across top-tier business, lifestyle and entertainment media in China Establish relationships with key media contacts, continue to build relationships with non-sports media Develop press materials, including press releases, media advisories and factsheets Prepare backup materials for senior executives, including remarks, key messages and other event-related information for speaking engagements and interviews Write as needed for multiple audiences, including employees, executives and business partners Monitor media coverage and develop daily media monitoring reports|Required Skills/Knowledge: Exceptional English and Chinese writing skills; Strong ability to communicate bilingually Track record of landing news stories and items across television, print and online media Established contacts within business, lifestyle and entertainment media Attention to detail; Humble, highly-organized, strong work ethic and proactive in approach to work Ability to exercise the utmost discretion, meet tight deadlines and fill urgent requests Strong interpersonal skills and ability to interact with all levels within the NBA and outside clients, including media and partners Solid understanding of the NBA and the league's overall business Teamwork skills and flexibility Ability to travel as needed Demonstrated computer proficiency (Word, Excel, PowerPoint)|Education:BA/BS degree required. Communications, marketing and journalism preferred Minimum 10 years in communications, marketing or media field Experience in sports a plus, but not required


Job Segment: Communications, Marketing Communications, Business Development, Marketing, Sales

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